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Hill+Knowlton Strategies | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, full service

Main Telephone
(212) 885-0300
Primary Address
466 Lexington Avenue
Fourth Floor
New York, NY 10017
USA

Hill+Knowlton Strategies Contacts

Contacts (5/11)
Name Title State
Craig B. U.S. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 885-0300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 466 Lexington Avenue
Fourth Floor
New York, NY
10017
USA
Andy S. Global Chief Financial Officer NY
AnnaMaria D. Global Chairman & Chief Executive Officer NY
Tomasz K. Interim Global Chief Financial Officer NY
DK B. Global Chief Diversity Equity & Inclusion officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** ******* Public Relations *
***** *** Creative, Public Relations, Social *
******* ****** Public Relations *
******* Creative *
******* *********** ********* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Brand USA announces new media AOR amid spend increases (Score 63)


Sales lead: This appointment will affect the organization's ad spend & may lead to more agency shifts. 

  • R&R Partners as its media AOR. 
  • R&R is responsible for media strategy, planning, and buying. 
  • This replaces incumbent shop EssenceMediaCom. 

Recent DM shifts:

  • Staci Mellman joined as integrated marketing SVP in November 2022. 
    • Mellman most recently served as CMO of Visit Florida.
  • Clemen Hernandez joined as senior manager of media planning in April 2023.
    • Hernandez most recently served as client success manager of Flashtalking by Mediaocean. 
  • Jerod Fuchs joined as senior manager of partner marketing in April 2023.
    • Fuchs most recently served as business partnerships manager of CrowdRiff. 

Target demographic: Millennial tourists 

The organization will likely:

  • Keep ramping up digital spend 
  • Revise media strategy
  • Conduct additional agency reviews 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Brand USA spent about $71.5k on digital display ads YTD, a 46% increase from $49.1k spent in this channel during the same time period of 2022. 
  • YTD data: 10.3m impressions via Instagram (49%), Facebook (46%), YouTube (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend jumped from $69.8k in 2021 to $167.7k in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, and ustravel.org. It placed 1% of these ads indirectly through Outbrain onto ranker.com. 

Agency analysis:

Insight Sources: Digital spend insights estimated by Pathmatics.