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Hill Holliday | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 905-7000
Primary Address
104 West 40th Street
Seventh Floor
New York, NY 10018
USA

Hill Holliday Contacts

Contacts (5/52)
Name Title State
Rachel H. Associate Director, Creative NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 905-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 104 West 40th Street
Seventh Floor
New York, NY
10018
USA
Jarard I. Director, Art & Graphic Designer NY
Tory J. Associate Creative Director NY
Heather D. Senior Vice President & Account Director NY
Justine M. Associate Director, Creative NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Creative *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial, Gen-X Media Opps: The Zebra taps creative AOR (Score 58)


Sales lead: Agency reviews commonly follow one another, so reach out now to be top-of-mind. 

  • Hill Holliday as its creative AOR in December 2022.
  • This replaces incumbent AOR Argonaut. 
  • We predicted a review about a year ago when we told you about The Zebra's new CMO. 

The Zebra's target demographic: Millennial & Gen-X men

The company will likely:

  • Release fresh creative work or launch a campaign
  • Increase ad spend
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: The Zebra spent nearly $11.5m on national TV ads in 2022. 
  • 2020 & 2021 spend: Full-year spend equaled $22.2m in 2020 and $22.9m in 2021. 
  • 2022 ad programming: It placed ads during programming such as Friends, CBS Evening News With Norah O'Donnell, The Ingraham Angle, Two and a Half Men, and The First 48. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: The Zebra spent approximately $997k on digital display ads in 2022. 
  • 2022 data: 128.7m impressions via Facebook (68%), Instagram (27%), desktop video (3%), and desktop display (2%). 
  • 2020 & 2021 spend: Full-year spend jumped from $2.9m in 2020 to $5.1m in 2021. 
  • Ad location: It placed 97% of these ads directly onto sites such as facebook.com, instagram.com, nypost.com, cnn.com, and cars.com. It placed 3% of these ads indirectly through The Trade Desk and Google AdX+AdSense onto sites such as nexusmods.com, yahoo.com, cnn.com, realtor.com, and nypost.com. 

Additional channel insights  

  • Top podcasts sponsored: The Glenn Beck Program, The Dollop with Dave Anthony and Gareth Reynolds, The Megyn Kelly Show, American Scandal, and Happier with Gretchen Rubin.

Agency analysis:

  • Opportunity: Contact The Zebra's DMs to see if it needs any more assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.