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HealixGlobal | Agency Profile, Contacts, AOR, Client Relationships
Service: healthcare advertising
- Main Telephone
- (646) 609-9966
Primary Address
100 West 33rd Street
New York,
NY
10001
USA
HealixGlobal Contacts
Contacts (5/41)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anisha V. | Director, Media Planning | NY | ||||||||||||
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| Larissa C. | Associate Director, Digital Partnerships | NY | ||||||||||||
| Justin G. | Group Director, Client Advice & Management | NY | ||||||||||||
| Emily P. | Associate Director, Communications Design | NY | ||||||||||||
| Stephen W. | Group Director, Client Advice & Management | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X Opps: AstraZeneca launches antibody-oriented campaign
Sales Lead: In 's newest campaign, actor Emily Gordon describes how the pandemic has further marginalized the immunocompromised community.
- Made by , "Up the Antibodies" provides resources and updated recommendations to immunocompromised individuals.
- The campaign also features Gordon's husband, actor and producer Kumail Nanjiani, and screen legend Jeff Bridges, a cancer survivor.
- "Up the Antibodies," a broad cross-channel launch, will expand to include partnerships with WebMD.
- A doctor discussion guide and a Spanish-language website will additionally go live later in 2022.
- The company is likely to:
- Continue rolling out new content
- Pursue similar influencer opportunities
- Keep increasing national TV spend
- Target demographic:
- Gen-X
- The new website will appeal to Spanish-speaking audiences.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: AstraZeneca has spent approximately $3m on national TV commercials YTD.
- Last year: This year marks the first time the company has utilized this channel since spending around $3m in 2020.
- 2022 ad programming: AstraZeneca's 2022 commercials have targeted Gen-X watching shows such as The View, The Young and the Restless, CBS Evening News With Norah O'Donnell, The Price Is Right, and The Andy Griffith Show.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has spent roughly $6.5m on digital ads, down 21% from the roughly $8.2m spent by this point last year.
- YTD data: AstraZeneca has earned ~1.3b digital impressions YTD via Facebook (36%), Twitter (27%), desktop display (27%), Instagram (4%), desktop video (4%), and mobile display (2%) ads.
- The company has placed most of this year's desktop display ads site direct onto destinations such as youtube.com (69%), yahoo.com, webmd.com, mercurynews.com, and medicinenet.com.
- Last year: AstraZeneca's estimated full-year 2021 spend of $12.1m decreased 37% from that of $19.1m in 2020.
Additional agency insights:
- Opportunity: Get in touch soon to see if AstraZeneca is in search of a new agency partner to handle PR, media, digital analytics, and/or social media duties.
- The company is no longer working with its former creative AOR, VMLY&R.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Pathmatics.