Insight Sources: Broadcast insights estimated by Podchaser.
Havas New York | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (212) 886-4100
Havas New York Contacts
Name | Title | State | ||||||||||||
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Sarah C. | Chief Executive Officer | NY | ||||||||||||
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Shannon N. | Chief Talent Officer | NY | ||||||||||||
Tim M. | Chief Strategy Officer & President | NY | ||||||||||||
Frank M. | Chief Financial & Operating Officer | NY | ||||||||||||
Maggie C. | Global Marketing & Brands Officer | NY |
WinmoEdge
Media Edge: GNC rolls out PRIME Energy line
Media Sales Lead: GNC Corporation recently launched a new line of energy drinks called PRIME Energy. The energy drinks are available in Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon. PRIME drinks are vegan-friendly and sugar-free. Each drink contains 200mg of Caffeine, 300mg of Electrolytes, and 10 calories.
Key Lead Takeaways: Reach out if you can help GNC promote PRIME Energy.
Target Demographic: Gen-Z & millennial men
Key Spend Notes:
- GNC has not invested in national TV ads since 2020.
- Top spending period: Q1
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes GNC under Vitamins & Supplements**
- 2022 FY Spend: $0
- 2021 FY Spend: $0
- 2020 FY Spend: $3.3m
- 2019 FY Spend: $3.4m
2020 Ad Flight Breakdown (by spend): GNC aired four spots in 2020; the top two were "Coaches: Multivitamins" and "We'll Help You Get Your Goal On: Eat, Keto & Slim."
2020 Top Daypart (by impressions): Primetime (216.6m), Day Time (165.5m), Early Fringe (115m), Weekend Afternoon (71.5m), and Late Fringe AM (71.5m).
2020 Top Networks (by spend): BBC America, Oprah Winfrey Network, LMN, Lifetime, and BRAVO.
2020 Top Shows (by spend): Law & Order: Special Victims Unit, Modern Family, Dr. Phil, The King of Queens, and Chicago P.D.
2022 Top Industry/Vertical Spenders (by spend): Balance of Nature (17%), Nutrafol (8%), Nugenix (6.5%), Prevagen (6%), and SuperBeets (5%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes GNC under Vitamins & Supplements**
2022 FY Spend: $8.8m
2021 FY Spend: $15.9m
2020 FY Spend: $6.5m
2019 FY Spend: $9.7m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $3.6m
- Q2 2022 Spend: $2.1m
- Q3 2022 Spend: $1.2m
- Q4 2022 Spend: $2m
2022 Impressions: 800.7m
Top 2022 Ad Types (by spend): Desktop video (56%), Facebook (18%), Instagram (14%), desktop display (8%), mobile display (2%), and Twitter (2%).
Top Purchase Channels: Direct (97%), Google AdX+AdSense (1%), Bidtellect (1%), and unknown channel (1%).
Top Publishers: youtube.com, facebook.com, instagram.com, menshealth.com, and twitter.com.
Top Industry/Vertical Spenders: PureHealth Research (16%), Ka'Chava (8%), Pharmavite (7%), Liquid I.V. (4%), and Nestle (4%).
Top Creative (by spend; see below): Pathmatics reports that 932 creatives ran during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
- Kantar: GNC also invests in OOH, radio, and local broadcast.
- Top Podcasts Sponsored: British Murders.
Current Agency Roster:
- Empower: media AOR
- Havas New York: creative