Havas New York | Agency Profile, Contacts, AOR, Client Relationships

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NE Healthcare Opps: NY Presbyterian Hospital announces campaign following CMO hire (Score 65)

summer. The push, called "Stay Amazing," will be supported through national/regional print, TV, radio, social, digital and OOH ads. It worked with Havas New York on the campaign. Sellers should contact NYPH to score possible last-minute campaign ad dollars. 

According to Pathmatics, NYPH earned 668.7m impressions YTD through Facebook ads (87%), desktop display ads (5%), Instagram ads (4%), mobile display ads (2%), desktop video ads (1%) and Twitter ads (1%). It placed the majority (94%) of these ads site direct onto sites such as facebook.com, instagram.com, twitter.com, youtube.com and patch.com. It placed the remainder (6%) through a variety of indirect channels onto sites such as yahoo.com, drugs.com, medicalnewstoday.com, usatoday.com and healthline.com. It spent around $5.4m on digital display ads YTD, a significant increase from $2m spent in this channel during the same time period of 2020. Full-year spend equaled $2.8m in 2019 and 2020. 

Sellers-- NYPH has a broad target audience, but considering it placed such a high percentage of its digital ads directly onto social media sites, it is likely targeting Gen-Zers and millennials. It has increased spend significantly this year, and I predict the new CMO will continue increasing spend. NYPH also invests in OOH, print and local broadcast TV ads, per Kantar. Sellers should reach out to offer last-minute campaign ad space. 

Agency & martech readers-- NYPH worked with Havas New York on the new campaign. I do not know if this is a permanent relationship, or if it was project-based. Keep reaching out to the new CMO to see if you can offer any assistance. Those of you located in the NYC area, or that have healthcare experience, may have an advantage