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Havas New York | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 886-4100
Primary Address
200 Hudson Street
New York, NY 10013
USA

Havas New York Contacts

Contacts (5/26)
Name Title State
Sarah C. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 886-4100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10013
USA

Shannon N. Chief Talent Officer NY
Tim M. Chief Strategy Officer & President NY
Frank M. Chief Financial & Operating Officer NY
Maggie C. Global Marketing & Brands Officer NY

Client Relationships


Brand Service From To Media Spend
*** Creative, Digital, Media Buying, Media Planning, Social, Public Relations *
****** Creative *
*** ****** Creative *
*** **** Creative, Digital, Social *
****** & *****, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: GNC rolls out PRIME Energy line


Media Sales Lead: GNC Corporation recently launched a new line of energy drinks called PRIME Energy. The energy drinks are available in Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon. PRIME drinks are vegan-friendly and sugar-free. Each drink contains 200mg of Caffeine, 300mg of Electrolytes, and 10 calories. 

Key Lead Takeaways: Reach out if you can help GNC promote PRIME Energy. 

Target Demographic: Gen-Z & millennial men

Key Spend Notes:

  • GNC has not invested in national TV ads since 2020. 
  • Top spending period: Q1

National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes GNC under Vitamins & Supplements**

  • 2022 FY Spend: $0
  • 2021 FY Spend: $0
  • 2020 FY Spend: $3.3m
  • 2019 FY Spend: $3.4m

2020 Ad Flight Breakdown (by spend): GNC aired four spots in 2020; the top two were "Coaches: Multivitamins" and "We'll Help You Get Your Goal On: Eat, Keto & Slim."

2020 Top Daypart (by impressions): Primetime (216.6m), Day Time (165.5m), Early Fringe (115m), Weekend Afternoon (71.5m), and Late Fringe AM (71.5m). 

2020 Top Networks (by spend): BBC America, Oprah Winfrey Network, LMN, Lifetime, and BRAVO. 

2020 Top Shows (by spend): Law & Order: Special Victims Unit, Modern Family, Dr. Phil, The King of Queens, and Chicago P.D

2022 Top Industry/Vertical Spenders (by spend): Balance of Nature (17%), Nutrafol (8%), Nugenix (6.5%), Prevagen (6%), and SuperBeets (5%). 


Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes GNC under Vitamins & Supplements**

2022 FY Spend: $8.8m
2021 FY Spend: $15.9m
2020 FY Spend: $6.5m
2019 FY Spend: $9.7m

2022 Ad Flight Breakdown:

  • Q1 2022 Spend: $3.6m
  • Q2 2022 Spend: $2.1m
  • Q3 2022 Spend: $1.2m
  • Q4 2022 Spend: $2m

2022 Impressions: 800.7m

Top 2022 Ad Types (by spend): Desktop video (56%), Facebook (18%), Instagram (14%), desktop display (8%), mobile display (2%), and Twitter (2%). 

Top Purchase Channels: Direct (97%), Google AdX+AdSense (1%), Bidtellect (1%), and unknown channel (1%). 

Top Publishers: youtube.com, facebook.com, instagram.com, menshealth.com, and twitter.com. 

Top Industry/Vertical Spenders: PureHealth Research (16%), Ka'Chava (8%), Pharmavite (7%), Liquid I.V. (4%), and Nestle (4%). 

Top Creative (by spend; see below): Pathmatics reports that 932 creatives ran during 2022 (note that not all creatives debuted in 2022).


Other Media Spend Analysis & Breakdown:

  • Kantar: GNC also invests in OOH, radio, and local broadcast. 
  • Top Podcasts Sponsored: British Murders.

Current Agency Roster:


Insight Sources: Broadcast insights estimated by Podchaser