Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(646) 587-5000|
|Main Fax||(646) 587-5005|
Havas Media Group Contacts
|Lori H.||Chief Executive Officer - Global Brands||NY|
Sample of Associated Brands
|Colin K.||Chief Executive Officer, North America||NY|
|Andrea M.||President - New York & Chief Operating Officer - USA||NY|
|Greg J.||Chief Strategy & Development Officer||NY|
|Shane A.||President - North America||NY|
|** ****||media buying & planning||unknown||present||*|
|********||Digital, Media Buying, Media Planning||2017||present||*******|
|****** **********||AOR - media buying & planning||1999||present||*|
|******** **** ********** & ******** *********||media buying & planning||2012||present||*|
|*********||media buying & planning||unknown||unknown||*******|
Who is the Chief Executive Officer - Global Brands of Havas Media Group?
What is the email of the Chief Executive Officer, North America of Havas Media Group?
What is direct phone of the President - New York & Chief Operating Officer - USA of Havas Media Group?
Who is the media buying & planning agency of Havas Media Group?
Your personal LinkedIn™ network connections
Female Media Opps: Yellow Tail wine to make Super Bowl debut
Brand: Deutsch Family Wine & Spirits.
Opportunity: With wine becoming increasingly popular, Yellow Tail decided that it was time to make its Super Bowl debut. Well, as it turns out, there is a reason why beer commercials dominate the sporting event: InBev has exclusive category ad rights with Fox, which doesn't just cover beer, but all alcohol, thus shutting out wine brands.
So, with a big opportunity to drive brand awareness, Yellow Tail decided to take the local route in order to get around the beverage giant's ad rights. In other words, the brand and its media agency, Havas Media Group, executed local buys across 70 TV markets, and were able to secure about 85% of the games potential viewers to see the ad.
Keep in mind that the 30-second spot not only marks a significant victory for the brand, but for the wine industry in general, as there has not been a major wine presence during the Super Bowl since the 1980s. However, this comes at a time when Yellow Tail's ad spend is down, and the Australian wine import segment is struggling. So, the Super Bowl ad is designed to jumpstart the brand in an increasingly cluttered table wine segment competing for LDA millennial ladies.
Hopefully the Super Bowl ad is an indicator of plans to make larger advertising investments all year. Foodie/wine sellers with a strong presence in US metro-areas should have an advantage.
Media Spend: Kantar Media reports that Yellow Tail spent $1.4 million on measured media in the first three quarters of 2016. The majority of spending went to broadcast, specifically cable TV, while the remainder was divided among outdoor and digital.
Digital Breakdown: Pathmatics reports that Yellow Tail spent $53,000 on digital display ads last year, a decrease from $263,500 spent during 2015. For 2016, all of the ads were run as desktop video ads and were placed 99% site direct.
Top ad destinations included mic.com, bravotv.com (Comcast NBCUniversal Digital) and esquire.com (HearstDigital).
709 Westchester Avenue
White Plains, NY 10604
Chief Marketing Officer
Direct: (206) 295-8097
Brand Manager, Yellow Tail Wines
Direct: (646) 490-7642