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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (646) 587-5000
Main Fax (646) 587-5005
Primary Address
200 Hudson Street
New York, NY 10007
USA

Havas Media Group Contacts

Contacts (5/103)
Name Title State
Lori H. Chief Executive Officer - Global Brands NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street
New York, NY
10007
USA

Colin K. Chief Executive Officer, North America NY
Andrea M. President - New York & Chief Operating Officer - USA NY
Greg J. Chief Strategy & Development Officer NY
Shane A. President - North America NY

Client Relationships


Brand Service From To Media Spend
** **** media buying & planning unknown present *
******** Digital, Media Buying, Media Planning 2017 present *******
****** ********** AOR - media buying & planning 1999 present *
******** **** ********** & ******** ********* media buying & planning 2012 present *
********* media buying & planning unknown unknown *******

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WinmoEdge

Female Media Opps: Yellow Tail wine to make Super Bowl debut


Brand: Deutsch Family Wine & Spirits

Opportunity: With wine becoming increasingly popular, Yellow Tail decided that it was time to make its Super Bowl debut. Well, as it turns out, there is a reason why beer commercials dominate the sporting event: InBev has exclusive category ad rights with Fox, which doesn't just cover beer, but all alcohol, thus shutting out wine brands.

So, with a big opportunity to drive brand awareness, Yellow Tail decided to take the local route in order to get around the beverage giant's ad rights. In other words, the brand and its media agency, Havas Media Group, executed local buys across 70 TV markets, and were able to secure about 85% of the games potential viewers to see the ad.

Keep in mind that the 30-second spot not only marks a significant victory for the brand, but for the wine industry in general, as there has not been a major wine presence during the Super Bowl since the 1980s. However, this comes at a time when Yellow Tail's ad spend is down, and the Australian wine import segment is struggling. So, the Super Bowl ad is designed to jumpstart the brand in an increasingly cluttered table wine segment competing for LDA millennial ladies.

Hopefully the Super Bowl ad is an indicator of plans to make larger advertising investments all year. Foodie/wine sellers with a strong presence in US metro-areas should have an advantage. 

Additional Insight

Media Spend: Kantar Media reports that Yellow Tail spent $1.4 million on measured media in the first three quarters of 2016. The majority of spending went to broadcast, specifically cable TV, while the remainder was divided among outdoor and digital.

TV Breakdown: According to

Digital Breakdown: Pathmatics reports that Yellow Tail spent $53,000 on digital display ads last year, a decrease from $263,500 spent during 2015. For 2016, all of the ads were run as desktop video ads and were placed 99% site direct.

Top ad destinations included mic.com, bravotv.com (Comcast NBCUniversal Digital) and esquire.com (HearstDigital). 

Yellow Tail
709 Westchester Avenue
Third Floor
White Plains, NY 10604
(914) 251-9463

Renato Reyes
Chief Marketing Officer
Direct: (206) 295-8097
renato.reyes@wjdeutsch.com

Deverie Samuels
Brand Manager, Yellow Tail Wines
Direct: (646) 490-7642
deverie.samuels@wjdeutsch.com