Back to All Agencies
Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (646) 587-5000
Primary Address
200 Hudson Street
Eighth Floor
New York,
NY
10007
USA
Havas Media Group Contacts
Contacts (5/97)
Name | Title | State | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Greg J. | Chief Executive Officer | NY | ||||||||||||
Sample of Related Brands
***********
|
||||||||||||||
Greg W. | Chief Executive Officer | NY | ||||||||||||
Joy A. | Chief Revenue Officer | NY | ||||||||||||
Matthew B. | Managing Partner & Head, Growth | NY | ||||||||||||
Donna M. | Global Chief Executive Officer | NY |
WinmoEdge
Campaign Imminent Update: PNC Bank taps CMO shortly after appointing new AORs (Score 69)
Sales Lead: Just days after our last update,
- Garbach joined from PayPal, where she was the head of global marketing planning, operations, and transformation.
- Now, she will lead PNC's 200-person marketing professionals working with brand and line of business marketing, paid media, social media, direct marketing, and all digital marketing strategies.
- Garbach will additionally oversee PNC's relationship with less than a month.
- She reports to Amanda Rosseter, PNC's chief communications and brand officer since October 2022.
- The company will likely:
- Shift strategy
- Pursue new high-profile sports and entertainment sponsorships
- Launch a new campaign soon
- Return to higher spend
- Seek additional new agency partners
- Target demographic:
- A wide but male-skewed target demographic ranging from Gen-Z through Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: PNC has spent approximately $16.1m on national TV commercials YTD, down 29% from the approximately $22.7m spent by this point last year.
- Last year: The bank spent around $37.8m on this channel in 2022 after having spent 6% more, around $40.2m, in 2021.
- 2023 ad programming: PNC's 2023 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, the 2023 NFL Draft, NHL Hockey, MLB Baseball, and Diners, Drive-Ins and Dives.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has allocated roughly $665.9k toward digital ads, only about a seventh of the roughly $4.7m allocated within the same 2022 timeframe.
- YTD data: PNC has earned ~94.8m digital impressions YTD, 61% via desktop display ads, 33% via YouTube ads, and 7% via mobile display ads.
- Top site destinations for this year's desktop display ads have included ajc.com (17%), yahoo.com, cnn.com, finance.yahoo.com, and chicagobears.com.
- Last year: The company's estimated full-year 2022 spend increased by 22% to $12.1m from that of $9.9m in 2021.
- Additional channel insights
- The company utilizes Google Ads along with OOH, local broadcast, digital, print, radio, Facebook, Instagram, Twitter, and online video (primarily via Youtube.com) ads.
- PNC sponsors podcasts such as WSJ What's News and Fear and Greed.
Additional agency insights:
- Opportunity: Garbach may seek agency partners following the recent AOR shifts, so get in touch soon to remain top-of-mind.
- Current agency roster:
- Arnold Worldwide: Marketing and advertising AOR (June 2023)
- Havas Media Group: Media AOR (June 2023)
- : Multicultural AOR
- : Creative agency partner
- : Creative agency partner
Insight Sources: Broadcast insights estimated by .