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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(646) 587-5000
Primary Address
200 Hudson Street
Eighth Floor
New York, NY 10007
USA

Havas Media Group Contacts

Contacts (5/72)
Name Title State
Meghan G. President, US & Chief Client Experience Officer, North America NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street
Eighth Floor
New York, NY
10007
USA

Greg J. Global Chief Strategy Officer NY
Greg W. Chief Executive Officer - North America NY
Andrea M. Chief Operating Officer - USA NY
Shane A. President - North America NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2021 present ******
*** Media Buying, Media Planning 2019 present ***
******* Media Buying, Media Planning 2019 present ********
****** ********** AOR - media buying & planning 1999 present ***
********** Media Buying, Media Planning 2019 present ********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Guess? will reinvest more heavily in marketing for rest of 2021


For the upcoming seasons, Guess? will "invest more aggressively in marketing and advertising," according to execs in the company's latest earnings call. Guess? is particularly working on improving personalized marketing and customer engagement.

Guess? hired social media specialist Sayge Greeley, effective June 2021, which also leads me to believe its paid social spend should pick back up.

So far this year, Pathmatics reports the clothing retailer has spent roughly $269k on digital ads, only around half of the roughly $545.1k it spent within the same 2020 timeframe. Guess?'s estimated (Guess-timated?) full-year spend of 2020 nearly doubled to $2m from that of $1.1m in 2019. The company has earned ~34.8m digital impressions YTD via desktop display (54%), Instagram (34%), Facebook (9%) and mobile display (3%) ads. Most (84%) of this year's desktop display ads have been placed site direct onto genius.com.

Though Guess?'s spend has dropped, remember its leaders have plans for spend to pick back up soon. Right now, the company is primarily targeting Gen-Z, and it's seeking local artists and influencers. Per Kantar data, Guess? additionally utilizes print and OOH. You also may benefit from offering localized ad space around its brick-and-mortars.

Agency & martech readers - Guess? has recently shown a moderate level of interest in agencies, so keep the company on your radar. Right now, the company currently works with Havas Media Group NY (digital).