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Havas Formulatin | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 219-0321
Primary Address
200 Hudson Street
Seventh Floor
New York,
NY
10013
USA
Havas Formulatin Contacts
Contacts (1)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maria A. | Vice President | NY | ||||||||||||
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See Winmo sales intelligence in action
WinmoEdge
Male Opps: TurboTax puts creative account into review, surpasses FY 2022 digital spend (Score 27)
- Creative AOR currently handles the account.
- MediaLink is handling the review.
- Sibling brand QuickBooks just named a new AOR, but it is unclear whether or not TurboTax has done the same.
- We will let you know when we have confirmed this.
- The brand will likely:
- Launch a new campaign once the review concludes
- Continue increasing digital spend
- Conduct additional agency reviews
- Target demographic:
- Gen-Z and millennials with a male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, TurboTax has allocated roughly $142.8m toward national TV commercials, down 10% from the roughly $159.5m allocated within the same 2022 timeframe.
- Last year: Since it did not utilize this channel after this point last year, the brand ended up allocating around $159.5m toward national TV in 2022; it allocated around $140.7m in 2921.
- 2023 ad programming: TurboTax's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, the Super Bowl LVII Immediate Pregame, NBA Basketball, and College Football.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the start of 2022, the brand has spent approximately $109.2m on digital ads, already 55% more than the approximately $70.3m spent in all of 2022.
- YTD data: TurboTax has earned ~9.2b digital impressions YTD via YouTube (70%), desktop video (9%), Facebook (7%), Instagram (7%), and desktop display (7%) ads.
- Last year: The brand's estimated full-year 2022 spend of $70.3m reached 22% less than that of $89.8m in 2021.
- Additional channel insights
- The brand utilizes radio, digital, and local broadcast ads.
- TurboTax holds planning conversations in Q2 and buying conversations in Q1.
- It sponsors podcasts such as The Daily, Stuff You Should Know, The Herd with Colin Cowherd, The Ramsey Show, and The Dan Le Batard Show with Stugotz.
Additional agency insights:
- Opportunity: As I briefly mentioned, additional agency reviews could follow this one; in the meantime, reach out soon to offer creative services.
- Current agency roster:
- Wieden + Kennedy: Creative AOR
- : Creative and digital AOR
- : PR agency partner
- : PR agency partner
- : Digital agency partner
- : Multicultural agency partner
Insight Sources: Broadcast insights estimated by .