Hall PR | Agency Profile, Contacts, AOR, Client Relationships

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Hospitality Digital Opps: Arlo Hotels taps PR AORs

Hall PR. The two agencies will work together on media relations, brand partnerships, bespoke activations, social media and brand positioning. Evins and Hall will also be responsible for creating a marketing plan, building brand awareness, improving engagement. AH operates a network of boutique hotels in New York City and Miami Beach. 

According to Pathmatics, AH earned 1.4m impressions through desktop display ads (85%) and mobile display ads (15%). It placed the majority (98%) of these ads indirectly through Google AdX+AdSense onto sites such as yahoo.com, instyle.com, aol.com, allkpop.com and quizlet.com. It placed the remainder (2%) site direct onto sites such as soaphub.com, trumptrainnews.com, droidforums.net and noticiasmvs.com. It spent around $4.2k on digital display ads YTD, a notable increase from $600 spent in this channel during the same time period of 2020. Full-year spend jumped from $200 in 2019 to $600 in 2020. 

Sellers-- AH most likely appeals to millennial travelers visiting New York City and Miami Beach. I predict it will continue utilizing digital channels and that it may try using social media more in the future. It should ramp spend up soon once the AORs have time to put together a marketing strategy. Sellers should start reaching out to this company to see what types of ad space you may be able to provide. 

Agency & martech readers-- I recommend reaching out soon to be top-of-mind with this company. PR appointments commonly precede additional agency hires such as creative and media. Those with experience in hospitality or that are located near its NY headquarters may have more success.