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H&S Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations firm

Main Telephone
(917) 351-8600
Primary Address
1285 Avenue of the Americas
Third Floor
New York, NY 10019
USA

H&S Communications Contacts

Contacts (5)
Name Title State
Elizabeth H. Co-Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 351-8600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1285 Avenue of the Americas
Third Floor
New York, NY
10019
USA
Veronica R. Chief Brand Officer NY
Luis B. Senior Director, Lifestyle & Brand Engagement NY
Stefanie S. Senior Vice President & Lead, Travel & Hospitality NY
Brianna H. Public Relations Coordinator NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** ******* ******* Public Relations *
******* Public Relations *
********* Public Relations *
*******.*** Public Relations *
********** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Travel Opps: Booking.com launches sweepstakes as spend increases significantly


Sales Lead: In a new experiential initiative, is providing a sweepstakes winner with a sustainable weekend getaway.

  • The getaway involves cause marketing; following this one-time guest stay, Booking.com will donate the House to provide park rangers and firefighters with supplemental housing.
  • The brand will likely:
    • Launch additional sweepstakes and/or other experiential efforts
    • Continue increasing spend
  • Target demographic: 
    • In general: Parents in search of family vacation options
      • Primary: Millennials and Gen-X via channels such as national TV
      • Secondary: Gen-Z via digital channels such as paid social

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Booking.com has allocated roughly $50.8m toward national TV commercials YTD, a huge increase from the roughly $1.6k spent in all of 2021.
    • Last year: The brand allocated around $1.6k toward this channel last year after having spent much more, around $16.9m, in 2020.
      • Low 2021 spend makes sense considering how seldom people have traveled during the pandemic. Though Booking.com's spend was relatively higher in 2020, it did not utilize this channel that year after the lockdown started at the end of Q1.
      • Thus, spend should continue increasing as the brand continues to cater to increasing travel activity.
    • 2022 ad programming: Booking.com's 2022 commercials have targeted Gen-X watching shows such as Law & Order: Special Victims Unit, Chicago Fire, NCIS, Friends, and Jesse Watters Primetime.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the brand has spent approximately $20.7m on digital ads, up 27% from the approximately $16.3m spent by this point last year.
    • YTD data: Booking.com has earned ~1.8b digital impressions YTD via desktop video/YouTube (43%), Facebook (23%), Instagram (18%), mobile video (13%), Twitter (1%), and desktop display (1%) ads.
    • Last year: In 2021, the brand's estimated full-year spend more than doubled to $21.8m from that of $10.2m in 2020.
  • Additional channel insights  
    • Booking.com utilizes print, OOH, and local broadcast.
    • The brand holds planning conversations in Q2 and buying conversations in Q1.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.