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Campaign Imminent: Forbes Travel Guide taps PR AOR (Score 68)
Evins Communications as its PR AOR to lead core marketing communications campaigns. These efforts will include the promotion of the Forbes Travel Guide 2022 Star Ratings and the Forbes Travel Guide Luxury Summit.
Neither iSpot nor Pathmatics yet reflects national spend for Forbes Travel Guide itself, but it will start advertising more heavily to support these upcoming launches.
Parent company Pathmatics, up 18% from the roughly $1.1m it had spent by this point last year. The company's estimated full-year 2020 spend decreased 36% to $1.4m from that of $2.2m in 2019. So far this year, Forbes has earned around 214.8m digital impressions via Facebook (31%), Twitter (29%), desktop display (19%), Instagram (8%) and mobile display (3%) ads.
Forbes is targeting Gen-Z and millennials, and its Travel Guide is designed for higher household (HHI) consumers. Kantar data reports parent company Forbes also invests in print and OOH. Sellers able to offer relevant ad space should contact soon.
Agency & martech readers - This shift comes not long after Forbes Gyro NY is the company's creative AOR.