Glow | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive specialty
- Main Telephone
- (212) 206-7370
|Howie K.||Chief Operating Officer & President, Interactive||NY|
Sample of Related Brands
|Peter L.||Chief Executive Officer||NY|
|Mike M.||Managing Partner||NY|
|Sean L.||Director, Marketing||NY|
Male Media Opps: Jersey Mike's launches campaign for football, basketball seasons
Planet Propaganda, creative AOR since 2013, and focuses on simple and honest truths about the brand. The creative will continue to roll out throughout football and basketball season, with additional TV work planned throughout 2019.
JM tends to spend the most during Q1, so sellers should start reaching out soon to secure last-minute ad revenue. Along with the aforementioned platforms, the company tends to invest in outdoor, digital, print and radio media channels.
So far this year, iSpot reports that JM has spent $36.3 million on national TV commercials largely targeting various sports programs and Law & Order (see targeting right). The company has already surpassed its total 2017 spend of $31 million, which had increased notably from that of $10.3 million the previous year.
According to Pathmatics, a YTD digital display spend of $52,800 has generated more than 13.5 million impressions, with most ads placed site direct (42%) and top destinations including cbs8.com, youtube.com, diply.com and nhl.com. Last year, JM's full spend dropped to $495,800 from that of $620,000 in 2016.
Glow handles PR, social and digital work.