Glow | Agency Profile, Contacts, AOR, Client Relationships

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Jersey Mike's sponsors the NHL (Score 22)

Sales lead: Reach out to this chain if you can offer sponsorship assistance.

• Jersey Mike's (JM) is now the Official Sub Sandwich of the NHL.
• JM will receive exclusive marketing rights and broadcast exposure as part of the partnership. 
• The chain will also display its branding at NHL events. 
• We told you about JM's campaign featuring Danny DeVito in September. 

JM's target demographic: Male millennial & Gen-Z sports fans

The company will likely:

• Continue investing in sponsorships
• Keep shifting ad dollars from TV to digital
• Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• YTD spend: JM spent around $4.8m on national TV ads YTD, just 58% of the $8.3m spent in this channel during the same time period of 2022.
• 2021-2022 spend: Full-year spend increased by 13% from $58.7m in 2021 to $66.2m in 2022. 
• YTD ad programming: It placed ads during programming such as NFL Football, The NFL Today, 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: JM spent approximately $727k on digital display ads YTD, more than double the $334.9k spent in this channel during the same time period of 2022. 
• YTD data: 133.5m impressions via desktop display (44%), desktop video (37%), mobile display (13%), Instagram (4%), and Facebook. 
• 2021-2022 spend: Full-year spend increased by 36% from $3.3m in 2021 to $4.5m in 2022. 
• Ad location: It placed 58% of these ads directly onto sites such as youtube.com, twitch.tv, aol.com, instagram.com, and yahoo.com. It placed 62% of these ads through multiple indirect channels onto sites such as zillow.com, diply.com, weather.com, usatoday.com, and foxnews.com. 

Additional channel insights  

• Vivvix: JM also invests in OOH, print, radio, and local broadcast.
• Top podcasts sponsored: The John Batchelor Show, The Dinesh D'Souza Podcast, The Herd with Colin Cowherd, Drama Queens, and The Grave Talks | Haunted, Paranormal & Supernatural. 

Agency analysis:

• Opportunity: Reach out to JM's DMs to see if it needs any more assistance. 
• Current roster:
  • Highdive: creative AOR
  • Glow: digital, social, & PR