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Furman Roth Advertising | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 687-2300
Primary Address
801 Second Avenue
14th Floor
New York, NY 10017
USA

Furman Roth Advertising Contacts

Contacts (3)
Name Title State
Jacki F. Executive Vice President, Partner & Director, Account Services NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 687-2300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 801 Second Avenue
14th Floor
New York, NY
10017
USA

Ernie R. Chief Executive Officer & President NY
Mark L. Executive Vice President & Media Director NY

Client Relationships


Brand Service From To Media Spend
*****'* ******* ******* AOR - creative 2006 present ******

See Winmo sales intelligence in action

WinmoEdge

Account in Jeopardy: New York Times decreasing spend, focusing on product to build customer base (Score 70)


Per a recent Q2 earnings call,

According to iSpot, a YTD national TV spend of $9.5 million has gone towards commercials targeting a variety of audiences (see targeting right). The NYT has already surpassed its total 2018 spend, which increased to $7.7 million from that of $5 million in 2017.

Within the past year,

The company's spend typically spikes during H1, and it invests in broadcast, digital, outdoor, print, radio (as of last year) and earned media. Its wide target demographic has a slight male skew.

Agency & martech readers - work may still be available under the NYT's recently-promoted CMO, David Rubin. Competition will include Furman Roth (creative); the company handles most media in-house but may be open to project-based work.