Furman Roth Advertising | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 687-2300
Furman Roth Advertising Contacts
|Jacki F.||Executive Vice President, Partner & Director, Account Services||NY|
Sample of Related Brands
|Ernie R.||Chief Executive Officer & President||NY|
|Mark L.||Executive Vice President & Media Director||NY|
Account in Jeopardy: New York Times decreasing spend, focusing on product to build customer base (Score 70)
According to iSpot, a YTD national TV spend of $9.5 million has gone towards commercials targeting a variety of audiences (see targeting right). The NYT has already surpassed its total 2018 spend, which increased to $7.7 million from that of $5 million in 2017.
The company's spend typically spikes during H1, and it invests in broadcast, digital, outdoor, print, radio (as of last year) and earned media. Its wide target demographic has a slight male skew.
Agency & martech readers - work may still be available under the NYT's recently-promoted CMO, David Rubin. Competition will include Furman Roth (creative); the company handles most media in-house but may be open to project-based work.