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Forsman & Bodenfors | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(212) 633-0080
Primary Address
160 Varick Street
Fourth Floor
New York, NY 10013

Forsman & Bodenfors Contacts

Contacts (5/18)
Name Title State
Steve M. Director, Global Business Leadership & Chief Executive Officer - Canada NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 633-0080
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Varick Street
Fourth Floor
New York, NY

Guy H. Global Chief Executive Officer NY
Yuna P. Director, Engagement NY
Matthew F. Director, Business Affairs NY
Brian G. Director, Communications Planning & Engagement Strategy NY

Client Relationships

Brand Service From To Media Spend
********* Creative 2017 present *****
***** & ****** Creative, Digital, Media Buying, Media Planning 2016 present *****
****'* **** ********** *******, ***. Creative 2013 present ********
******** Digital 2016 present *
****** ***** ***** & *********** Creative, Digital, Media Buying, Media Planning 2016 present *

See Winmo sales intelligence in action


Male Media Opps: Hennessy launches new ad campaign amid spend decreases (Score 37)


In the past, "What's Your Wild Rabbit" also worked with boxer Manny Pacquiao and rapper Nas. These influencer relationships signal a male target demographic.

Hennessy also hired Emma de Szoeke as its consumer insights, analytics and business growth SVP in July 2020; she previously served as PepsiCo's global marketing capability, media partners and BFY food brands SVP.

According to iSpot, Hennessy stopped investing in national TV in March 2020, likely due to the global pandemic, but returned to this channel on September 14, 2020. So far, 2020 commercials targeted male sports enthusiasts, with top shows including NBA Basketball, NFL Football, SportsCenter, 2020 NBA All-Star Saturday Night and The Tonight Show Starring Jimmy Fallon. A YTD spend of around $3.5m marks a significant decline from the roughly $6.3m spent by this point last year. Hennessy spent a total of approximately $9.8m on this channel in 2019, less than half of the approximately $26.6m it spent in 2018.

Similarly, Adbeat reports the company hasn't really utilized digital display since March 2020; this should change with this new campaign element. The company allocated an estimated $45.2k toward this channel from September 2019-2020, again, less than a third of the $152k allocated from September 2018-2019. Most of the past year's spend went toward either programmatic ads via Google DV360 ($24.1k) or Google Display Network ($9.6k) or ads placed site direct ($9k). Google DV360 placed ads onto sites such as ($7.1k),,, and; Google Display Network's top sites included ($6.5k) and; the majority of site-direct placements were on ($3.2k), and

Additionally, per Magellan, Hennessy has aired seven podcast ads within the past year.

Kantar data reports the company's spend often spikes in Q4, and it also invests in OOH and local broadcast, while as of H1 2020, it hasn't utilized print or radio since 2019. Despite its YOY decrease in national TV spend, Hennessy's return to this channel signals it will continue using it; similarly, the company's drop in digital display ad spend should reverse with this new campaign. It has a male target demographic.

Agency & martech readers - We have not heard of any roster shifts since Hennessy appointed NA CEO Seth Kaufman in ROKKAN (creative).