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Finn Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 715-1600
Primary Address
301 East 57th Street
Fourth Floor
New York, NY 10022
USA

Finn Partners Contacts

Contacts (5/23)
Name Title State
Haldun D. Senior Partner NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 715-1600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 301 East 57th Street
Fourth Floor
New York, NY
10022
USA

Justin B. Partner & Global Head, Social Media NY
Martin E. Chief Financial Officer NY
Dave L. Senior, Partner, Corporate Purpose NY
Diana S. Partner NY

Client Relationships


Brand Service From To Media Spend
***** Public Relations *
**** *** ******* Public Relations, Social *
********* ********* *********** Public Relations *
********* *.*. *****, ***. Public Relations, Social *
******** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Digital Opps: The Body Shop promotes marketing leader, loses CEO (Score 43)


Sales lead: These leadership shifts will affect the company's marketing strategy & agency roster. 

  • The Body Shop (TBS) recently promoted Jordan Searle to NA president. 
    • Searle joined the company in 2021 as NA omnichannel VP.
    • He is now responsible for marketing, eCommerce, retail, wholesale, and distribution.
  • The company also announced its CEO, David Boynton, is leaving the company after about five years. 
  • Ian Bickley, former president of Tapestry, is taking over as interim CEO.

Target demographic: Millennial & Gen-X women 

The company will likely:

  • Build out its agency roster
  • Shift ad dollars around

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TBS spent about $210.1k on digital display ads YTD, just 36% of the $588.7k spent in this channel during the same time period of 2022. 
  • YTD data: 27.4m impressions via Instagram (46%), Facebook (45%), and YouTube (9%). 
  • 2021-2022 spend: Full-year spend dropped by 47% from $3m in 2021 to $1.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com. 

Additional channel insights  

  • Top podcasts sponsored: Stuff Mom Never Told You and Help! I Suck at Dating. 

Agency analysis:

  • Opportunity: Reach out now to see if you can pick up some of TBS's business. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Podchaser