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Finn Partners | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 715-1600
Primary Address
301 East 57th Street
Fourth Floor
New York, NY 10022
USA

Finn Partners Contacts

Contacts (5/23)
Name Title State
Joe W. Managing Partner, Creative Director, Business to Business & Professional Services NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 715-1600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 301 East 57th Street
Fourth Floor
New York, NY
10022
USA
Dena M. Interfaith Convener NY
Alicia Y. Managing Partner NY
Nicole C. Senior Partner & Health Provider Services Group Head NY
Aubrey M. Partner NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** Public Relations *
**** *** ******* Public Relations, Social *
********* ********* *********** Public Relations *
********* *.*. *****, ***. Public Relations, Social *
******** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

B2B Opps: RingCentral hires marketing SVP (Score 55)


Sales lead: Keep this company on your radar because this hire may lead to spend shifts & agency appointments. 

  • RingCentral named Ben Schechter marketing SVP, effective December 2022.
  • Schechter most recently served as head of SMB/enterprise marketing & digital media of Adobe. 
  • He is now responsible for all global marketing operations. 

RingCentral's target demographic: Businesses that need communication & collaboration services

The company will likely:

  • Continue increasing TV spend
  • Invest in new ad channels
  • Hire additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: RingCentral spent approximately $3m on national TV ads in 2022. 
  • 2020-2021 spend: It did not allocate any budget toward this channel in 2020 or 2021. 
  • 2022 ad programming: It placed ads during programming such as NBC Nightly News With Lester Holt, SportsCenter, NBA Basketball, Good Morning America, and Today. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: RingCentral spent about $3.5m on digital display ads in 2022. 
  • 2022 data: 395.2m impressions via desktop display (52%), Facebook (31%), mobile display (9%), and Instagram (7%). 
  • 2020-2021 spend: Full-year spend jumped from $2.2m in 2020 to $4.3m in 2021. 
  • Ad location: It placed 93% of these ads directly onto sites such as facebook.com, arstechnica.com, wired.com, instagram.com, and marketwatch.com. It placed 7% of these ads through multiple indirect channels onto sites such as yahoo.com, ebay.com, finance.yahoo.com, pch.com, and zone.msn.com. 

Additional channel insights  

  • It also invests in OOH, print, and local broadcast.
  • Top podcasts sponsored: Stuff You Should Know, Stuff To Blow Your Mind, The Dan Le Batard Show with Stugotz, and The John Batchelor Show. 

Agency analysis:

  • Opportunity: Contact the new marketing SVP to see if you can pick up some of RingCentral's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.