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Finn Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 715-1600
Primary Address
301 East 57th Street
Fourth Floor
New York,
NY
10022
USA
Finn Partners Contacts
Contacts (5/23)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Renee M. | Partner | NY | ||||||||||||
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Sample of Related Brands
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| Haldun D. | Senior Partner | NY | ||||||||||||
| Justin B. | Partner & Global Head, Social Media | NY | ||||||||||||
| Martin E. | Chief Financial Officer | NY | ||||||||||||
| Dave L. | Senior, Partner, Corporate Purpose | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: SPB Hospitality taps new media AOR following CMO hire (Score 70)
- The agency will focus on strategic media planning and activation in order to bolster SPB's marketing initiatives.
- SPB owns dining chain brands such as .
- It now also owns due to having merged earlier in 2023.
- The company will likely:
- Launch a new campaign
- Implement strategy shifts
- Kep ramping up digital spend
- Seek additional new agency partners
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- This announcement comes on the heels of SPB's recent hire of CMO Casey Terrell.
- Terrell joined the company in May when it merged with Krystal, where he was previously the CMO.
- At SPB, he succeeded Lisa Lee, who left in March 2023 after having been marketing SVP.
- Additionally, SPB promoted Josh Kern, its former CMO until September 2021, as CEO in June 2023.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- Additional channel insights
- The company utilizes Google Ads along with OOH, radio, digital, local broadcast, and Facebook ads.
- It also invests in cause marketing.
Additional agency insights:
- Opportunity: Get in touch soon to see if SPB seeks additional new agency partners following this shift since agency hires so often follow one another.
- Current agency roster:
- USIM: Media AOR (June 2023)
- : Digital, social, and PR AOR
- : PR agency partner
Insight Sources: Digital spend insights estimated by.