Evins Communications, Ltd. | Agency Profile, Contacts, AOR, Client Relationships

• Phillips joined the company in January 1996 and most recently served as its chief sales and marketing officer.
  • Now, she will focus on leading Forbes's global revenue operations while bolstering its media business.
• The company will likely:
  • ​​​​​​​Keep ramping up spend
  • Seek new agency partners, especially once it finds a new top marketer
• Target demographic: 

​​​​​​​​​​​​​​Additional recent leadership shifts:

• This announcement comes on the heels of Forbes's appointment of marketing director Catherine Wernquest in October 2022.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Since the beginning of 2022, Forbes has spent roughly $2.7m on digital ads, 50% more than the roughly $1.8m spent in 2021.
  • YTD data: The company has earned around 379.1m digital impressions YTD via Instagram (43%), Facebook (35%), desktop display (11%), Twitter (9%), and mobile display (1%) ads.
  • Last year: In 2021, Forbes spent approximately $1.8m on digital ads, 29% more than the approximately $1.4m spent in 2020.
• Additional channel insights  
  • The company utilizes OOH and print (magazines).

Additional agency insights: