DeVries Global | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
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DeVries Global Contacts
|Torri L.||Executive Vice President||NY|
Sample of Related Brands
|Jessica O.||Executive Vice President & Regional Managing Director - North America||NY|
|Amanda K.||Account Supervisor||NY|
|Marissa M.||Account Supervisor||NY|
|JorDana T.||Senior Account Supervisor||NY|
Gen-Z, Millennial Momvertising eCommerce Opps: Procter & Gamble focuses on online business amid global pandemic (Score 56)
has the capability to increase advertising due to consumers stocking up on pantry and cleaning items. At this point, the company is utilizing its marketing expertise to encourage customers to support public health measures and help slow the spread of the global pandemic; it is also producing nonmedical facemasks and face shields for consumers, hospitals and COVID-19 testing centers. P&G's execs noted in its recent earnings call that they've seen a "strong lift" in e-Commerce sales, which have made up for the sales lost due to closed physical stores; e-Commerce business grew globally about 35% within the past quarter. It is also prepared for a long-term shift toward e-Commerce, and its leaders believe it's in a good position for this environment.
Along with providing the aforementioned PPE equipment, P&G is doing its best to support local communities via financial aid and increased production of cleaning and hygiene goods. More specifically, the company donated 300k care packs, worth $5 million, to migrant workers in the US; launched a livestream event called #TogetherInPride, which celebrated and benefited LGBTQ+ people isolated at home; invested in an effort to connect businesses around Cincinnati with resources and support; teamed up with TikTok on a #DistanceDance campaign; and donated $10 million in products and financial support toward COVID-19 relief efforts in Europe.
View estimations of digital display and national TV ad spend for P&G's top brands, courtesy of Adbeat and iSpot, here.
The company has started targeting more Gen-Z and millennial women, especially professionals and moms. Offer omni-channel ad spend since Kantar reports P&G also utilizes search, print, OOH, radio and local broadcast; however, remember large companies like this will not invest much in OOH advertising until consumers once again start commuting to and from work. Considering its young target demographic, you should also offer podcast, OTT and/or paid social ad space. Keep in mind the global demand for products such as toilet paper, hygiene products and diapers is growing.
Agency & martech readers - We don't see major signs of upcoming reviews; however, you may be able to secure brand-specific work. As of now, P&G's roster includes the following agencies: