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DeVries Global | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 546-8500
Primary Address
909 Third Avenue
New York, NY 10022
USA

DeVries Global Contacts

Contacts (5/10)
Name Title State
Jessica O. Regional Managing Director - North America NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 546-8500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 909 Third Avenue

New York, NY
10022
USA
Kristen G. Creative Director NY
Katie P. Senior Account Supervisor NY
Amanda K. Account Supervisor NY
Mason S. Senior Account Executive NY

Client Relationships

Current Past

Brand Service From To Media Spend
****** Public Relations *
**** *********** Public Relations *
****** *********** Branding & Identity, Media Planning, Social, Strategy *
***** *** Public Relations *
***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: SharkNinja taps media AOR after hiring marketing DM (Score 74)


Sales Lead: 

  • Carat will officially begin work in April 2023.
  • I predicted agency reviews would follow SharkNinja's December 2022 appointment of global creative SVP Victoria Azarian.
  • This shift replaces UM, SharkNinja's incumbent media AOR of five years.
  • According to commercial strategy, planning, and analytics SVP Ashley Eckerlin, SharkNinja is working to deviate from marketing at a 20k foot level.
    • Reportedly, Eckerlin and her team will be able to work with Carat's Merkury audience segmentation tool to reach potential customers on a 1-1 level.
  • The company will likely:
    • Shift its strategy
    • Launch a new campaign
    • Continue pursuing celebrity influencer opportunities (more here)
    • Return to heavier ad spend
    • Conduct additional agency reviews
  • Target demographic: 
    • Gen-Z and millennial women
      • Especially moms and household decision-makers in general

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: SharkNinja has spent roughly $1.1m on digital ads YTD, down 31% from the roughly $1.6m spent by this point last year.
    • YTD data: So far in 2023, the company has earned ~140.4m digital impressions, 81% via Facebook ads, 14% via Instagram ads, and 5% via YouTube ads.
    • Last year: In 2022, SharkNinja's approximate full-year spend increased slightly (2%) to $16.1m from that of $15.8m in 2021.
  • Additional channel insights  
    • The company utilizes digital and local broadcast.
    • SharkNinja additionally invests in both long-form and short-form DRTV.
      • It has very highly concentrated network TV coverage, and it's unlikely it will launch a new campaign soon.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .