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Deutsch, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 981-7600
Primary Address
330 West 34th Street
13th & 14th Floor
New York, NY 10001
USA

Deutsch, Inc. Contacts

Contacts (5/38)
Name Title State
Tripp M. Executive Vice President & Chief Information Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 981-7600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 330 West 34th Street
13th & 14th Floor
New York, NY
10001
USA

Erica G. Partner & Chief Operating Officer NY
Val D. Chief Executive Officer NY
Dan K. Chief Creative Officer NY
Nicole S. Chief Marketing Officer NY

Client Relationships


Brand Service From To Media Spend
****** Creative, Digital, Social 2013 present *******
********-***** *********, ***. Creative, Digital, Social 2016 present ********
********* Creative 2018 present ********
***** Creative, Digital, Social 2016 present *******
***** *** Creative 2016 present *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Male Digital Opps: Adidas ponders selling Reebok amid spend decreases


Reebok, per Bloomberg. Adidas would like to have the sale completed by spring 2021, and VF Corp and Anta Group are interested in purchasing Reebok. The company purchased Reebok in 2005 for $3.8b, it is now worth around $995m. We will update you once a transaction is confirmed. 

According to iSpot, Reebok spent around $156k on national TV ads YTD completely during "The Final Presidential Debate -- Your Voice Your Vote 2020: An ABC News Special." Reebok's TV spend has been all over the place considering full-year spend equaled $11.6m in 2019 and only $4k in 2018. In 2019, it placed ads during programming such as "South Park," "American Dad," "SportsCenter," "Bob's Burgers" and "Cops"

Magellan reports Reebok placed about five podcast ads over the last year. 

Per Pathmatics, Reebok earned 1.5b impressions through desktop display ads (31%), Instagram ads (26%), Facebook ads (22%), desktop video ads (19%) and mobile display ads (2%). It placed the majority of these ads site direct (71%) onto sites such as instagram.com, facebook.com, yahoo.com, youtube.com and vice.com. It placed the remainder indirectly primarily through Display & Video 360 onto sites such as yahoo.com, reddit.com, genius.com, weather.com and slickdeals.com. It spent around $8.2m on digital display ads over the last 365 days, a 28% decrease from $10.5m spent over the 365 days prior. 

Sellers-- Reebok mainly targets Gen-Z and millennials with a slight male skew. It reaches these demographics through digital display and national TV ads. It decreased spend in both channels this year, especially TV, which it all but abandoned. It also invests in print ads, per Kantar. We will see changes to the strategy if Reebok is in fact sold. 

Agency & martech readers-- To the best of our knowledge, M&C Saatchi Performance provides digital and PR. These accounts will become vulnerable if Reebok is sold.