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DDB New York | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 415-2000
Primary Address
437 Madison Avenue
Floors 2, 5, 6, 7, & 11
New York, NY 10022-7001
USA

DDB New York Contacts

Contacts (5/37)
Name Title State
Alex L. Global President & Chief Operating Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 415-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 437 Madison Avenue
Floors 2, 5, 6, 7, & 11
New York, NY
10022-7001
USA

Auro Trini C. Chief Strategy Officer NY
Donna T. Global Chief Marketing & Communications Officer NY
Justin T. President & Chief Executive Officer - North America NY
Tomas G. Chief Strategy Officer NY

Client Relationships


Brand Service From To Media Spend
*** Creative *
*** **** ***** Creative ********
*** ***-****** Creative *
******* Creative *
****** Creative ********

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Parents Opps: Adopt-a-Pet acquired by Kinship, increases spend (Score 18)


acquired Adopt-a-Pet.com and kept its CMO, Dana Puglisi Helms, on the brand. Now that it has a new parent company, Adopt-a-Pet will have access to a larger budget, which could lead to shifts in its spending and/or agency roster.

According to Pathmatics, Adopt-a-Pet has spent roughly $1.7k on digital ads YTD, already up more than exponentially from the roughly $100 it spent in all of 2020. The roughly $100 that the brand ended up spending last year was down significantly from the roughly $8k it spent in 2019. So far this year, Adopt-a-Pet has earned ~664.5k digital impressions via desktop display (92%) and mobile display (8%) ads placed by Google AdX + AdSense onto ap.org.

Kinship primarily targets Gen-Z and millennial parents, so I expect Adopt-a-Pet will do the same. Sellers able to offer high-ROI digital strategies among this audience should get in touch. As I briefly mentioned, I expect Adopt-a-Pet's spend to continue rising post-acquisition.

Agency & martech readers - The brand could also use the extra funds to hire an agency partner; keep it on your radar for work down the road. Kinship BBDO.