Cognito | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & marketing
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Cognito Contacts
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| Andrew M. | Vice Chairman & Managing Director - New York | NY | ||||||||||||
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Digital B2B Opps: Thoughtworks taps communications AOR amid spend increases (Score 18)
corporate, financial and digital communications. It will also collaborate with the company's internal marketing and communication teams to build brand awareness. Thoughtworks is a technology consultancy company that offers strategy, design and software services to businesses.
According to Pathmatics, Thoughtworks earned 41.6m impressions YTD through desktop display ads (69%), Facebook ads (22%), mobile display ads (6%) and Instagram ads (3%). It placed the majority (93%) of these ads directly onto sites such as ibtimes.com, facebook.com, engadget.com, techcrunch.com and aol.com. It placed the remainder (7%) through multiple indirect channels onto sites such as engadget.com, cnn.com, marketwatch.com, wsj.com and macrumors.com. It spent around $428.8k on digital display ads YTD, a 72% increase from $249.6k spent in this channel during the same time period of 2021. Full-year spend jumped from $15.8k in 2020 to $268k in 2021.
Sellers-- Thoughtworks targets businesses through digital display ads. The company started ramping digital spend up in 2021 and it has continued increasing spend so far this year. I predict it will continue adding dollars to its marketing budget, especially considering it just hired an AOR to help build brand awareness. This looks like a great opportunity for those of you that can provide ad space. Start reaching out soon to score some of these extra ad dollars.
Agency & martech readers-- Communications appointments commonly precede additional agency hires, so get in touch with this company's DMs soon to be top-of-mind. I recommend offering creative, media and digital assistance to Thoughtworks. Be sure to focus your pitches on helping it build brand awareness. Those of you with business-to-business experience will likely have an advantage over the competition.