Cindy Riccio Communications | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (646) 205-3573
Cindy Riccio Communications Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cindy R. | Executive Vice President & General Manager | NY | ||||||||||||
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See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Hair care co Kiss taps PR AOR amid digital display increases (Score 52)
handle PR and influencer campaigns, such as video tutorials from influencers like Vale Loren and Marikh Mathias, who have generated one million impressions for Kiss so far.
The company also offers products in the artificial nail and eyelash market. It plans to launch more products in the coming months to expand its footprint throughout the beauty industry. Current retail partners include CVS.
Kiss hasn't yet established a top spending period, so sellers should reach out throughout the year to secure revenue. It typically invests in digital, social and experiential, with a target demographic largely consisting of female millennials and Gen-Z.
According to iSpot, the company hasn't allocated budget towards national TV commercials since it spent $17,705 in mid-2016.
Within the past year, Adbeat reports that Kiss has spent $93,300 on digital display placed mostly site direct (99%) on destinations including davidsbridal.com, usmagazine.com, rawstory.com, kstp.com and comicbook.com. This increased slightly from the $88,900 spent during the previous year.
Agency & martech readers - since, as you're well aware, PR hires typically follow other agency reviews, reach out sooner than later for potential creative and/or media work. Throughout the past year, Kiss has also made several management-level decision maker shifts, making other reviews even likelier.