CBX | Agency Profile, Contacts, AOR, Client Relationships
Service: design firm
- Main Telephone
- (212) 404-7970
CBX Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Todd M. | Partner | NY | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Gregg L. | Owner & Managing Partner | NY | ||||||||||||
| Rick B. | Founding Partner & Chief Creative Officer | NY | ||||||||||||
| Audra N. | Creative Director | NY | ||||||||||||
| Joe V. | Executive Director, Creative | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Milk Bone continues increasing digital spend
Media Sales Lead: Since launching a new campaign has continued increasing its digital spend.
Key Lead Takeaways: Spend will likely continue increasing, and I expect MB to continue investing heavily in advertising, especially via digital channels, throughout the coming months. The brand will also probably pursue influencer partnerships.
Target Demographics: Gen-Z and millennial pet parents with a female skew
Key Spend Notes:
- Spend shift summary: Decreasing TV, increasing digital
- Top Spending Period: Q4
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes MB under Food & Beverages: Pets*
- 2022 YTD Spend: $5.9m
- 2021 FY Spend: $14.4m
- 2020 FY Spend: $13m
- 2019 FY Spend: $5.1m
Ad Flight Breakdown: Three spots have aired during 2022: "Rabbit," "Less Fake Love, More Dog," and "Less Holiday Ads, More Dog." This year's spend was relatively high and steady in Q1 but has spiked in Q4. Sellers should contact soon to secure last-minute ad dollars for Q1 2023 since spend will likely continue through March.
Top Daypart (by impressions): Primetime (12b), Day Time (11.1b), Early Fringe (6.9b), Early Morning (5.6b), Weekend Afternoon (5.3b), and Weekend Day (4.6b).
Top Networks (by spend): NBC, ABC, Animal Planet, Amazon Prime TV, and BRAVO
Top Shows (by spend): Today, NFL Football, The Bachelorette, Today 3rd Hour, and Today With Hoda & Jenna.
Top Industry/Vertical Spenders (by spend): Blue Buffalo (21%), The Farmer's Dog (14%), Freshpet (13%), Pedigree (6%), and Iams (5%).
Digital Display & Social Media Spend Analysis & Breakdown:
- 2022 YTD Spend: $5.8m
- 2021 FY Spend: $5.5m
- 2020 FY Spend: $3m
- 2019 FY Spend: $1.2m
YTD Ad Flight Breakdown:
- Q1 2022 Spend: $335.3k
- Q2 2022 Spend: $1.9m
- Q3 2022 Spend: $3.3m
- Q4 2022 Spend (to date): $340.1k
YTD Impressions: 846.9m
Top Ad Types: Twitter (62%), Facebook (23%), Instagram (9%), desktop video (5%), and desktop display (2%)
Top Purchase Channels: Direct (99%)
Top Publishers: Twitter, Facebook, Instagram, YouTube, and target.com
Top Industry/Vertical Spenders: PetSmart, Petco (General), Chewy, Inc., AutoPets (Automated Pet Care Products Inc), and Shop Amazon (Amazon.com)
Top Creative by spend; see below): (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Kantar: TikTok, Pandora, print, podcasts, and Spotify
- The brand holds planning conversations in traditional Q2 and buying conversation in traditional Q1.
Influencers & Brand Ambassadors: Ellen Degeneres, Taylor Swift, and Justin Timberlake
Current Agency Roster:
- 's PSOne: Full-service AOR
- : Media buying agency partner
- : Digital agency partner
- : The agency that handled last year's rebrand
Insight Sources: Broadcast insights estimated by Kantar.