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Carat | Agency Profile, Contacts, AOR, Client Relationships


Service: media

Main Telephone
(212)-591-9100
Primary Address
150 East 42nd Street
New York, NY 10017
USA

Carat Contacts

Contacts (5/140)
Name Title State
Lauren G. Associate Director, Integrated Media Planning NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212)-591-9100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street

New York, NY
10017
USA
Gabriela G. Senior Associate Analytics- Kraft Heinz NY
Diana B. Chief Media Officer NY
Christine P. Client Manager & Partner NY
Michael L. Chief Executive Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
*.*. Media Buying, Media Planning *
********* Media Buying, Media Planning, Digital *
******* Media Buying, Media Planning *
***** Media Buying, Media Planning, Digital *
***** Media Buying, Media Planning, Digital *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Media Opps: Del Taco upgrades loyalty program, increases ad spend (Score 68)


Sales lead: Reach out if you can help this company promote its upgraded loyalty program. 

  • Del Taco (DT) recently rolled out some improvements to its loyalty program, Del Yeah!. 
  • DT wanted Del Yeah! members to be able to earn rewards points faster and more easily. 
  • Members can also level up through different tiers based on purchases and other activities. 
  • DT also replaced its physical frequency punch cars with a digital version. 
  • It is currently promoting the updates through in-store signage, email, SMS, in-app, and social media. 
  • We told you about DT's new media AOR in March. 

Target demographic: Gen-Zers & millennials

The company will likely:

  • Keep ramping up ad spend
  • Increase promotional activity for Del Yeah!
  • Make additional agency changes (recent AOR hire)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: DT spent nearly $1.4m on national TV ads YTD, a huge jump from $103.3k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend totaled $511.5k in 2022.
    • It did not air a national TV ad in 2021. 
  • Ad location: It placed ads during programming such as Jeopardy!, 2017 Stanley Cup Final, Saturday Night Live, You Bet Your Life With Jay Leno, and The Rookie. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: DT spent about $4.8m on digital display ads YTD, a 30% increase from $3.7m spent in this channel during the same time period of 2022. 
  • YTD data: 498m impressions via YouTube (48%), Instagram (27%), and Facebook (25%).
  • 2021-2022 spend: Full-year spend jumped by 75% from $3.6m in 2021 to $6.3m in 2022. 
  • Ad location: It placed 100% of these ads directly onto youtube.com, instagram.com, and facebook.com. 

Additional channel insights  

  • Vivvix: DT also utilizes OOH, radio, and local broadcast. 
  • Top podcasts sponsored: Going In Raw: A Pro Wrestling Podcast and Rebel FM. 

Agency analysis:

  • Opportunity: DT picked up Carat earlier this year, and reviews commonly follow one another, so keep reaching out to see if you can pick up some business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.