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Carat | Agency Profile, Contacts, AOR, Client Relationships




Service: media

Main Telephone
(212) 591-9100
Primary Address
150 East 42nd Street
New York, NY 10017
USA

Carat Contacts

Contacts (5/93)
Name Title State
Mark M. Chief Growth Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 591-9100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street

New York, NY
10017
USA

Diana B. Chief Media Officer NY
Christine P. Client President NY
Erin S. Associate Director, Media NY
Alexandra K. Associate Director NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning *****
***.*** Media Buying, Media Planning ****
****** Media Planning, Media Buying ****
**********, ***. Media Buying, Media Planning ******
**** Media Buying, Media Planning *****

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WinmoEdge

Male Media Opps: Philips launches first campaign after concluding agency review


Philips recently teamed up with creative agency Dept on a new campaign, "Right Under Your Nose." The creative, designed to spark conversations about men's health, rolled out primarily across social channels. Sellers should get in touch soon to secure last-minute ad dollars.

Since the beginning of 2021, Pathmatics reports Philips has spent roughly $14.9m on digital ads, up 5% from the roughly $14.2m it had spent by this point last year. The company ended up allocating an estimated $19m toward this channel, around twice the estimated $9.6m it allocated in 2019. Philips has earned ~1.9b digital impressions YTD via Instagram (53%), Facebook (22%), desktop display (11%), desktop video (8%), Twitter (3%) and mobile display (3%) ads.

Additionally, according to Magellan, the company has aired 445 podcast ads within the past 12 months.

Right now, Philips is primarily targeting Gen-Z and millennials via digital channels, so sellers able to offer high-ROI strategies among this audience will have an advantage securing a portion of the company's budget. Of course, this new campaign targets men in particular. Per Kantar data, Philips also invests in print and local broadcast.

Agency & martech readers - The company recently Carat, which handles Philips's domestic appliances business. You may still be able to secure project-based work.