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Carat | Agency Profile, Contacts, AOR, Client Relationships




Service: media

Main Telephone
(212)-591-9100
Primary Address
150 East 42nd Street
New York, NY 10017
USA

Carat Contacts

Contacts (5/141)
Name Title State
Lauren G. Associate Director, Integrated Media Planning NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212)-591-9100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street

New York, NY
10017
USA

Michael L. Chief Executive Officer NY
Diana B. Chief Media Officer NY
Christine P. Client Manager & Partner NY
Joe K. Director, Analytics NY

Client Relationships


Brand Service From To Media Spend
*.*. Media Buying, Media Planning *
******* Media Buying, Media Planning *
*** *** ******* Media Buying, Media Planning, Digital *
***.*** Media Buying, Media Planning *
****** Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Subway sponsors 100 Thieves amid significant digital spend increase (Score 59)


Sales Lead: 

  • Subway is now the company's Official Sandwich and the marquee partner of its professional League of Legends (LL) team.
    • As part of the former effort, Subway's logo will refresh 100 Thieves's match day jerseys.
    • Subway-branded jerseys will also be available to fans.
    • As part of the latter, the brand will overhaul 100 Thieves's dedicated League of Legends training room in CA.
    • This will give the team a competitive edge ahead of the LCS Summer Split, a key part of the NA championship.
  • The brand will likely:
    • Pursue additional sponsorships
    • Keep ramping up digital spend
    • Seek new agency partners under a relatively new CMO (more below)
  • Target demographic
    • ​​​​​​​Male Gen-Z and millennials
    • Its print ads target Spanish-speaking audiences.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Subway has spent approximately $79m on national TV commercials YTD, 11% less than the approximately $89.1m spent by this point last year.
    • Last year: In 2022, the brand spent around $238.8m on this channel after having spent 11% more, around $264.6m, in 2021.
    • 2023 ad programming: Subway's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, College Basketball, NBA Basketball, SportsCenter, and the 2023 NFL Draft.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, the brand has allocated roughly $11.7m toward digital ads, 67% more than the roughly $7m allocated within the same 2022 timeframe.
    • YTD data: YTD, Subway has earned ~1.3b digital impressions via YouTube (36%), Instagram (34%), Facebook (17%), desktop video (7%), desktop display (5%), and mobile display (1%) ads.
    • Last year: The sandwich chain's estimated full-year 2022 spend reached $22.8m, down 16% from that of $27.2m in 2021.
  • Additional channel insights  
    • The brand utilizes Google Ads along with search, OOH, local broadcast, digital, print (Hispanic newspapers), radio, Twitter, TikTok, Instagram, Facebook, and online video (primarily via Youtube.com) ads.
    • Subway sponsors podcasts such as Get Up and Juicy Scoop with Heather McDonald.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .