Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Andy D.||Chief Investment Officer||NY|
Sample of Associated Brands
|Ed G.||Client President||NY|
|William S.||Global President||NY|
|Michael E.||Chief Executive Officer||NY|
|Robert H.||Executive Vice President & Head, Operations||NY|
|*******||media buying & planning||2012||present||******|
|****'*||media buying & planning||unknown||present||*|
|****** *******, ***.||AOR - media buying & planning||unknown||present||********|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||******|
Who is the Chief Investment Officer of Carat?
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Who is the media buying & planning agency of Carat?
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Q4 Media Opps: Anki moving media account to NYC
Anki, San Francisco-based robotics startup known so far for games such as Cozmo robot (above() and Overdrive, where you use your smartphone to race a car around a physical track against other robotic cars. It's like a physical version of Mario Kart.
Opportunity: After a advertising appears to be working well.
The account is still in the process of moving to NYC, so play it cool for now. Reach out to the Carat, SF office to check on potential last minute revenue for Easter, Anki's next big revenue period after Christmas. I doubt there's still money on the table, but this will get them to tell you the account is moving. Then, hopefully they'll direct you to NYC contacts. From there, you can set yourself up with the NYC team to receive notifications when planning begins.
TV Breakdown: National TV spending rose to $7.5 million the last year, most of which fueled a Oct 2015-March 2016 flight and another set of ads that began in September and are still going, iSpot.tv reports. Top targeted programming included "The Amazing World of Gumball," "Teen Titans Go!," "SpongeBob SquarePants" and "Steven Universe."
This is double the $3.7 million spent in 2015, when ads didn't begin running until October.
Digital Breakdown: $1.4 million garnered 157 million impressions last year, per Pathmatics, much better ROI than the $1 million for 45.6 million impressions in 2015. Both years, almost all of Anki's budget,. about $1.1 million last year, went to site direct YouTube desktop video ads.
The only other sites last year to receive at least $100,000 were neopets.com and Turner's cartoonnetwork.com.
55 2nd St.
San Francisco, CA 94105
Chief Marketing Officer