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Carat | Agency Profile, Contacts, AOR, Client Relationships

Service: media

Main Telephone (212) 591-9100
Main Fax (212) 508-4399
Primary Address
150 East 42nd Street
New York, NY 10017

Carat Contacts

Contacts (5/199)
Name Title State
Andy D. Chief Investment Officer NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 591-9100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street
New York, NY

Ed G. Client President NY
William S. Global President NY
Michael E. Chief Executive Officer NY
Robert H. Executive Vice President & Head, Operations NY

Client Relationships

Brand Service From To Media Spend
******* media buying & planning 2012 present ******
****'* media buying & planning unknown present *
****** *******, ***. AOR - media buying & planning unknown present ********
***** Media Buying, Media Planning unknown present ********
***** **** & ***** Media Buying, Media Planning unknown present ******

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Q4 Media Opps: Anki moving media account to NYC

Anki, San Francisco-based robotics startup known so far for games such as Cozmo robot (above() and Overdrive, where you use your smartphone to race a car around a physical track against other robotic cars. It's like a physical version of Mario Kart. 

Opportunity: After a advertising appears to be working well

The account is still in the process of moving to NYC, so play it cool for now. Reach out to the Carat, SF office to check on potential last minute revenue for Easter, Anki's next big revenue period after Christmas. I doubt there's still money on the table, but this will get them to tell you the account is moving. Then, hopefully they'll direct you to NYC contacts. From there, you can set yourself up with the NYC team to receive notifications when planning begins. 

Additional Insight

TV Breakdown: National TV spending rose to $7.5 million the last year, most of which fueled a Oct 2015-March 2016 flight and another set of ads that began in September and are still going, reports. Top targeted programming included "The Amazing World of Gumball," "Teen Titans Go!," "SpongeBob SquarePants" and "Steven Universe."

This is double the $3.7 million spent in 2015, when ads didn't begin running until October. 

Digital Breakdown: $1.4 million garnered 157 million impressions last year, per Pathmatics, much better ROI than the $1 million for 45.6 million impressions in 2015. Both years, almost all of Anki's budget,. about $1.1 million last year, went to site direct YouTube desktop video ads. 

The only other sites last year to receive at least $100,000 were and Turner's 

Anki, Inc. 
55 2nd St. 
15th Floor 
San Francisco, CA 94105
(877) 721-2654

Craig Rechenmacher
Chief Marketing Officer
(877) 721-2654