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Canvas Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: global media agency

Main Telephone
(424) 303-4300
Primary Address
75 Varick Street
Second Floor
New York, NY 10013
USA

Canvas Worldwide Contacts

Contacts (5/20)
Name Title State
Paul W. Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (424) 303-4300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street
Second Floor
New York, NY
10013
USA
Ellyn A. Associate Director, Local Investment NY
Jimmy S. Director NY
Lauren P. Associate Director, Digital Investment NY
Hilary P. Associate Media Director, Digital Investment NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** Media Buying, Media Planning *
******* ***** Media Buying, Media Planning *
******* ****** *********** *********** Media Buying, Media Planning *
******* ******* Media Buying, Media Planning *
******* ******* ** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Opps: Hoka taps social AOR (Score 12)


Sales lead: Agency reviews commonly follow one another, so reach out to this brand's DMs soon to be top-of-mind. 

Hoka's target demographic: Millennials and Gen-Zers

The brand is likely to:

  • Ramp up social media spend
  • Review current agency relationships
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Hoka spent $11.9k on national TV ads YTD, a 54% increase from $7.7k spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend hit $7.7k; nothing was spent in 2020.
  • 2022 ad programming: It placed ads during IRONMAN World Championship. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Hoka spent around $10.4m on digital display ads YTD, a 30% increase from $8m spent in this channel during the same time period of 2021. 
  • YTD data: 1.3b impressions via Instagram (39%), Facebook (39%), desktop video (9%), Twitter (8%), and desktop display (5%). 
  • Last year: Full-year spend jumped by 96% from $5.4m in 2020 to $10.6m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and runnersworld.com. It placed 2% of these ads indirectly through Display & Video 360 onto sites such as runnersworld.com, yahoo.com, weather.com, espn.com, and dailymail.co.uk. 

Additional channel insights  

  • Hoka also invests in OOH. 
  • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.