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Canvas United | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(212) 965-8588
Primary Address
75 Broad Street
Suite #1903
New York, NY 10004
USA

Canvas United Contacts

Contacts (5)
Name Title State
Mark L. President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 965-8588
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Broad Street
Suite #1903
New York, NY
10004
USA
Bryn L. Executive Strategy Director NY
Hana T. Group Account Director NY
Taua B. Creative Director NY
Allie G. Graphic Designer NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** Social *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-Z Media Opps: Hoka kicks off biggest marketing push yet (Score 41)


Sales lead: Reach out now to score some of these extra ad dollars. 

  • We have uncovered more details about June.
  • The push is called "Murmation" and is headlined by a 60-second hero spot. 
    • It will release two similar spots later this year.
  • It will be supported across CTV, digital, Meta, Snapchat, TikTok, and OOH ads. 
  • This is Hoka's first campaign from new creative partner Jellyfish. 
  • This is reportedly the brand's biggest marketing push ever. 
  • Hoka's DMs also disclosed that it has had increased demand from Gen-Z consumers. 

Target demographic: Millennial & Gen-Z runners

The brand will likely:

  • Keep ramping up digital spend to capitalize on recent interest from Gen-Zers
  • Replace national TV ads with CTV
  • Continue making agency changes

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Hoka has not aired a national TV ad so far this year.
  • 2021-2022 spend: Full-year spend increased from $9.1k in 2021 to $20.1k in 2022. 
  • 2022 Ad programming: It placed ads during IRONMAN World Championship. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Hoka spent approximately $11.5m on digital display ads YTD, a significant jump from $4.7m spent in this channel during the same time period of 2022. 
  • YTD data: 1.6b impressions via Facebook (54%), Instagram (35%), YouTube (9%), and desktop display (1%). 
  • 2021-2022 spend: Full-year spend increased by 24% from $10.6m in 2021 to $13.1m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, runnersworld.com, and outsideonline.com.

Additional channel insights  

  • Vivvix: Hoka also invests in OOH and local broadcast. 
    • It holds media planning discussions in Q2, and it buys during Q1. 

Agency analysis:

  • Opportunity: Hoka named two new agency partners in 2022, so keep reaching out to see if you can pick up some of its business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.