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Bigbuzz Marketing Group | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 461-6021
Primary Address
520 Eighth Avenue
Suite 2205
New York, NY 10018
USA

Bigbuzz Marketing Group Contacts

Contacts (4)
Name Title State
Bob C. Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 461-6021
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 520 Eighth Avenue
Suite 2205
New York, NY
10018
USA

Doug G. Chief Financial Officer NY
Tony J. F. Head, Accounts NY
Rachel C. Art Director NY

Client Relationships


Brand Service From To Media Spend
***** ******* ***** ******* Social unknown present *
******** ****** ****** Digital unknown present *******
********** digital unknown present *****
********* **** Digital, Digital Content, Influencer Program, Digital Media Consulting 2018 present *
******* ********* **** Social unknown present *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Honeywell Home retains AOR for its smart home security


selecting their own global AOR.

The first campaign from Bigbuzz is meant to promote the new DIY smart home security system, and that product launched at the beginning of August, so a new campaign should be fast approaching. Thus, begin reaching out for any last minute revenue you can pick up. The campaign is a "fully-integrated, omni-channel plan" blending "digital advertising, social media, influencer marketing, video content and online retail components." They target homeowners and parents who may want to protect their kids, both of which have a female skew. They do not have a top spending period. 

Remember, however, that media strategy for Honeywell Home will likely change during 2019. The subsidiary, along with global distribution firm ADI, will soon be spun off to form independent Residio. The new company is expected to be up and running by the end of 2018, but we haven't heard anything about marketing personnel or strategy. Bigbuzz is confirmed to stay on after the spin is completed, however.

Pathmatics reports a year-to-date digital display spend of $11,500, a decrease from the $39,000 spent in the same timeframe of 2017. Full 2017 spend was $42,800 and spend for 2016 was $1.1 million. Ads have switched to a direct placement (82%), though ads still have a female skew. Top ad destinations include diply.com, answers.com, looper.com, cnet.com and mangahere.co.

Agency & martech readers -- Honeywell should be covered with Bigbuzz, so prospect elsewhere.