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Behrman Communications | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations

Main Telephone: (212) 986-7000

Primary Address

270 Madison Avenue

Suite 402

New York, NY 10016

USA

Behrman Communications Contacts

Contacts (5)

Name

Title

State

Gianna C.

President

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(212) 986-7000
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	270 Madison Avenue Suite 402 New York, NY 10016 USA

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Nancy B.

Founder

Heather B.

Vice President

Amanda R.

Assistant Vice President

Sidney L.

Public Relations Account Coordinator

Client Relationships

Brand	Service	Media Spend
* ****, *	Public Relations	*
****** **********, *	Public Relations	*
.. ******* *	Public Relations	*

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Eos launches campaign for first men's products

Media Sales Lead: In its first foray into men's personal care products, , "Unmanhandle Your Face" rolled out across social, paid digital, and OTT channels such as Netflix. Per its CMO, Soyoung Kang, Eos is branching out into men's products because it reportedly found that many male consumers already use its female-oriented products in order to have softer skin. Since the male-targeted skincare market is projected to grow by 24% within the next five years, again per Kang, Eos may continue expanding into more male-oriented products.

Key Lead Takeaways: Spend will probably ramp back up to promote the new products, especially now that a campaign has also launched, so get in touch soon to secure last-minute ad dollars.

Target Demographics: Gen-Z men; Eos is s pretty well-established among its core target demographic of Gen-Z men

Key Spend Notes:

Spend shift summary: Spend has dropped this year but will probably pick back up due to the recent product and campaign launches.
Planning period: Q1
Buying period: Q4

Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Eos under Personal Care*