BCW New York | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations agency
- Main Telephone
- (212)-601-3000
BCW New York Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Donna I. | Global Chief Executive Officer - Burson Cohn & Wolfe Worldwide | NY | ||||||||||||
|
Sample of Related Brands
***********
|
||||||||||||||
| Catherine S. | Global Chief Communications Officer | NY | ||||||||||||
| Christopher K. | Global Chief Technology Officer | NY | ||||||||||||
| Maury S. | Deputy Global Chief Financial Officer | NY | ||||||||||||
| Chad L. | Chief Innovation Officer & President, Digital | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X, Millennial Media Opps: Office Depot partners with creative shop, promotes top marketer (Score 57)
for strategy, research, campaigns, content and messaging. Zimmerman will also work closely with OD's media AOR Mediacom. I believe Zimmerman is replacing VMLY&R.
According to Pathmatics, OD earned 610.1m impressions YTD through desktop display ads (49%), Facebook ads (21%), Instagram ads (12%), Twitter ads (11%), desktop video ads (6%) and mobile display ads (1%). It placed the majority (66%) of these ads site direct onto sites such as facebook.com, ebay.com, instagram.com, twitter.com and youtube.com. It placed the remainder (34%) through a variety of indirect channels onto sites such as yahoo.com, realtor.com, nypost.com, fandom.com and espn.com. It spent around $2.9m on digital display ads YTD, a 52% decrease from $4.4m spent in this channel during the same time period of 2020. Full-year spend dropped 35% from $14.7m in 2019 to $9.6m in 2020.
Per iSpot, OD has not invested in national TV ads since spending around $4.9m in Q1 of 2020. It spent around $23.9m in this channel during 2019. In 2020, it placed ads during programming such as "Good Morning America," "The Ingraham Angle," "Tucker Carlson Tonight,' "Hannity" and "Grey's Anatomy."
Sellers-- I believe OD is primarily trying to reach Gen-X and millennials. It also targets other businesses. HD has been decreasing digital and national TV spend since 2019, so I do not think the drop is related to the pandemic. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out offering relevant ad space.
Agency & martech readers-- To the best of my knowledge, OD works with PR AOR MediaCom. As you know, agency reviews commonly follow one another, so start reaching out soon to be top-of-mind.