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BCW New York | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations agency

Main Telephone
Primary Address
200 Fifth Avenue
Floor Six & Seven
New York, NY 10010

BCW New York Contacts

Contacts (5/35)
Name Title State
Donna I. Global Chief Executive Officer - Burson Cohn & Wolfe Worldwide NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212)-601-3000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Fifth Avenue
Floor Six & Seven
New York, NY

Catherine S. Global Chief Communications Officer NY
Christopher K. Global Chief Technology Officer NY
Maury S. Deputy Global Chief Financial Officer NY
Chad L. Chief Innovation Officer & President, Digital NY

Client Relationships

Brand Service From To Media Spend
********* Social, Public Relations *
*****-*** Public Relations *
********** Public Relations *
**. ****** Public Relations *
****** ******, ***. Social, Public Relations *

See Winmo sales intelligence in action


Gen-X, Millennial Media Opps: Office Depot partners with creative shop, promotes top marketer (Score 57)

for strategy, research, campaigns, content and messaging. Zimmerman will also work closely with OD's media AOR Mediacom. I believe Zimmerman is replacing VMLY&R. 

According to Pathmatics, OD earned 610.1m impressions YTD through desktop display ads (49%), Facebook ads (21%), Instagram ads (12%), Twitter ads (11%), desktop video ads (6%) and mobile display ads (1%). It placed the majority (66%) of these ads site direct onto sites such as,,, and It placed the remainder (34%) through a variety of indirect channels onto sites such as,,, and It spent around $2.9m on digital display ads YTD, a 52% decrease from $4.4m spent in this channel during the same time period of 2020. Full-year spend dropped 35% from $14.7m in 2019 to $9.6m in 2020. 

Per iSpot, OD has not invested in national TV ads since spending around $4.9m in Q1 of 2020. It spent around $23.9m in this channel during 2019. In 2020, it placed ads during programming such as "Good Morning America," "The Ingraham Angle," "Tucker Carlson Tonight,' "Hannity" and "Grey's Anatomy." 

Sellers-- I believe OD is primarily trying to reach Gen-X and millennials. It also targets other businesses. HD has been decreasing digital and national TV spend since 2019, so I do not think the drop is related to the pandemic. It also invests in OOH, print, radio and local broadcast TV ads, per Kantar. Sellers should reach out offering relevant ad space. 

Agency & martech readers-- To the best of my knowledge, OD works with PR AOR MediaCom.  As you know, agency reviews commonly follow one another, so start reaching out soon to be top-of-mind.