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BBH | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(212) 812-6600
Primary Address
32 Avenue of the Americas
19th Floor
New York, NY 10013

BBH Contacts

Contacts (5/15)
Name Title State
Sarah W. Chairwoman NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 812-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 32 Avenue of the Americas
19th Floor
New York, NY

Amani D. President, BBH U.S. NY
Rafael R. Chief Creative Officer NY
Megan P. Account Director NY
Ali C. Business Director - Brighthouse Financial NY

Client Relationships

Brand Service From To Media Spend
******* ******* AOR - creative 2005 present ******
**** *** Creative 2017 present *
****** ****** creative unknown present ********
******* Creative unknown present *
*** creative unknown present *******

See Winmo sales intelligence in action


Gen-Z, Millennial Opps: The Weather Group taps CMO amid significant ad spend increases (Score 63)

Weather Channel (TWC) (AKA The Weather Group) welcomed Fred Bucher as SVP and CMO, effective July; he previously served in the same roles at Charter Communications's Spectrum Reach and Time Warner Cable Media. Bucher will also oversee all marketing activities for the following sibling brands: locally focused streaming service Local Now; and the climate sustainability-focused digital asset Pattrn. We expect his hire to result in a continuation of TWC's ad spend increases.

Additionally, it appointed advertising technology and operations head C.J. Leonard in August 2020; she was formerly Telaria's senior corporate strategy director.

According to iSpot's approximations, the only time YTD that TWC has invested in national TV commercials was in May, when $164.1k targeted millennials and Gen-X (see targeting right), nearly 7x the $24k spent by this point last year. The company's full 2019 spend dropped in half to $89.3k from $169k in 2018.

Adbeat estimates TWC started allocating notable budget toward digital display in November 2019; since then, around $1.1m has primarily gone toward programmatic placed by Other and Google Display Network. Other networks placed ads onto ($683.1k), and; Google Display Network's top site destinations included ($330.2k),,, and

Additionally, Magellan reports TWC has aired 8 podcast ads within the past year.

As you probably, know, TWC has a wide target demographic since pretty much everyone watches or at least checks the news. Its national TV commercials target millennials and Gen-Z, but its sharply increased digital display ad spend and podcast ad usage signal it's also trying to reach Gen-Z. To do so, the brand may also utilize paid social and/or OTT. The fact that Kantar data doesn't report any investment in print, OOH or radio yet this year reinforces that TWC is focused on younger demographics.

Agency & martech readers - Reach out sooner than later to secure potential work under TWC's new CMO. Winmo states your competition will include an in-house media team, along with BBDO ATL (creative assistance).