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BBH | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 812-6600
Primary Address
32 Avenue of the Americas
19th Floor
New York, NY 10013
USA

BBH Contacts

Contacts (5/15)
Name Title State
Sarah W. Chairwoman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 812-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 32 Avenue of the Americas
19th Floor
New York, NY
10013
USA

Amani D. President, BBH U.S. NY
Rafael R. Chief Creative Officer NY
Megan P. Account Director NY
Ali C. Business Director - Brighthouse Financial NY

Client Relationships


Brand Service From To Media Spend
******* ******* AOR - creative 2005 present ******
**** *** Creative 2017 present *
****** ****** creative unknown present ********
******* Creative unknown present *
*** creative unknown present *******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: The Weather Group taps CMO amid significant ad spend increases (Score 63)


Weather Channel (TWC) (AKA The Weather Group) welcomed Fred Bucher as SVP and CMO, effective July; he previously served in the same roles at Charter Communications's Spectrum Reach and Time Warner Cable Media. Bucher will also oversee all marketing activities for the following sibling brands: locally focused streaming service Local Now; and the climate sustainability-focused digital asset Pattrn. We expect his hire to result in a continuation of TWC's ad spend increases.

Additionally, it appointed advertising technology and operations head C.J. Leonard in August 2020; she was formerly Telaria's senior corporate strategy director.

According to iSpot's approximations, the only time YTD that TWC has invested in national TV commercials was in May, when $164.1k targeted millennials and Gen-X (see targeting right), nearly 7x the $24k spent by this point last year. The company's full 2019 spend dropped in half to $89.3k from $169k in 2018.

Adbeat estimates TWC started allocating notable budget toward digital display in November 2019; since then, around $1.1m has primarily gone toward programmatic placed by Other and Google Display Network. Other networks placed ads onto wunderground.com ($683.1k), intellicast.com and kq2.com; Google Display Network's top site destinations included wunderground.com ($330.2k), intellicast.com, daily-choices.com, science-a2z.com and domesticatedcompanion.com.

Additionally, Magellan reports TWC has aired 8 podcast ads within the past year.

As you probably, know, TWC has a wide target demographic since pretty much everyone watches or at least checks the news. Its national TV commercials target millennials and Gen-Z, but its sharply increased digital display ad spend and podcast ad usage signal it's also trying to reach Gen-Z. To do so, the brand may also utilize paid social and/or OTT. The fact that Kantar data doesn't report any investment in print, OOH or radio yet this year reinforces that TWC is focused on younger demographics.

Agency & martech readers - Reach out sooner than later to secure potential work under TWC's new CMO. Winmo states your competition will include an in-house media team, along with BBDO ATL (creative assistance).