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BBH | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 812-6600
Primary Address
32 Avenue of the Americas
19th Floor
New York,
NY
10013
USA
BBH Contacts
Contacts (5/24)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lindsey M. | Chief Marketing Officer | NY | ||||||||||||
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| Erica R. | Chief Creative Officer | NY | ||||||||||||
| Dylan F. | Strategy Director | NY | ||||||||||||
| Megan C. | Strategy Director | NY | ||||||||||||
| Sam M. | Associate Creative Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Millennial, Gen-X Opps: Burger King launches new campaign (Score 79)
- The humor-based work looks sarcastically at the way that Whopper advertising still falls flat.
- Made by AOR , the campaign also involves a nationwide experiential activation, Chicken Royale Day.
- The campaign rolled out across OOH and print.
- The company will likely:
- Invest in similar initiatives in the future
- Continue increasing national TV spend
- Conduct additional agency reviews following a recent appointment (more below)
- Target demographic:
- Millennial and Gen-X men
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, BK has allocated roughly $102.9m toward national TV commercials, 16% more than the roughly $88.8m allocated within the same 2022 timeframe.
- Last year: The brand allocated around $198.4m toward this channel in 2022 after having allocated 7% less, around $185.3m, in 2021.
- 2023 ad programming: BK's 2023 commercials have targeted male sports enthusiasts watching shows such as NFL Football, NBA Basketball, College Football, SportsCenter, and Vanderpump Rules.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has spent approximately $21.4m on digital ads YTD, 30% less than the approximately $30.6m spent by this point last year.
- YTD data: So far this year, BK has earned ~1.8bb digital impressions via YouTube (75%), Facebook (15%), Instagram (9%), and mobile display (1%) ads.
- Last year: The brand's estimated full-year 2022 spend, $58.7m, reached 75% more than that of $33.5m in 2021.
- Additional channel insights
- BK utilizes Google Ads along with OOH, local broadcast, digital, print, radio, TikTok, Twitter, Facebook, Instagram, and online video (primarily via Youtube.com) ads.
- The brand sponsors podcasts such as The Glenn Beck Program, The Joe Rogan Experience, The Herd with Colin Cowherd, The Matt Walsh Show, and My Favorite Murder.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to see if creative, media, digital analytics, social media management, experiential, multicultural, and/or influencer agency hires follow BK's .
- BK also named Pat O'Toole as its CMO in January 2023.
- Current agency roster:
- BBH: Creative AOR
- ICR: Consumer PR AOR (March 2023)
- Conill: Multicultural agency partner (March 2023)
- : Creative AOR (August 2022)
- : Media AOR (August 2022)
- : Social and digital AOR
Insight Sources: Broadcast insights estimated by .