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BBDO Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 459-5000
Primary Address
1285 Sixth Avenue
Third - Seventh Floors
New York, NY 10019
USA

BBDO Worldwide Contacts

Contacts (5/84)
Name Title State
David L. Chariman & Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 459-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1285 Sixth Avenue
Third - Seventh Floors
New York, NY
10019
USA
Andrew R. President & Chief Executive Officer NY
Jeff S. Chief Operating & Chief People Officer NY
Nancy R. Chief Executive Officer, The Americas NY
Kirsten F. President & Chief Executive Officer - NY NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** Creative *
******** ****** ********* ***** Creative *
*** ****** Creative *
******* Creative *
**&* ******* **** Creative, Digital *

See Winmo sales intelligence in action

WinmoEdge

Macy's loses marketing DM amid spend declines (Score 47)


Sales lead: Keep an eye on this company because a CMO hire may lead to spend & roster shifts. 

  • Macy's announced that its chief customer officer, Richard Lennox, has left the company.
  • Lennox joined the company in 2016 as CMO before being promoted to CCO in 2020. 
  • Lennox is now the CMO of AutoNation. 
  • We will be sure to update you as soon as a replacement is announced. 

Target demographic: Gen-X & millennial women

Once it hires a new marketing head, the company will likely:

  • Ramp ad spend back up
  • Test new marketing channels
  • Review the current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Macy's spent around $25.1m on national TV ads YTD, a 27% decrease from $34.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend declined by 15% from $156.1m in 2021 to $133.5m in 2022. 
  • Ad programming: It placed ads during programming such as Law & Order: Special Victims Unit, Family Feud, General Hospital, Friends, and PAW Patrol.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Macy's spent nearly $11.1m on digital display ads YTD, a 44% decrease from $19.7m spent in this channel during the same time period of 2022. 
  • YTD data: 1.4m impressions via Facebook (35%), Instagram (22%), desktop display (21%), YouTube (17%), mobile display (3%), and desktop video (1%). 
  • 2021-2022 spend: Full-year spend dropped by 10% from $74m in 2021 to $67m in 2022. 
  • Ad location: It placed 93% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, popsugar.com, and slate.com. It placed 7% of these ads through multiple indirect channels onto sites such as youtube.com, flickr.com, yahoo.com, drudgereport.com, and budgettravel.com. 

Additional channel insights  

  • Vivvix: Macy's also utilizes OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Start working on your pitches now so that you are prepared to reach out once it hires a new marketing DM. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.