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Baron & Baron, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 397-8000
Primary Address
435 Hudson Street
Fifth Floor
New York,
NY
10014
USA
Baron & Baron, Inc. Contacts
Contacts (5/15)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lisa A. | Chief Executive Officer | NY | ||||||||||||
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| Patrick-Robert H. | Business Director | NY | ||||||||||||
| Hyewon I. | Packaging Design Art Director | NY | ||||||||||||
| Jeremy K. | Senior Art Director | NY | ||||||||||||
| Jieun L. | Art Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-Z, Millennial Opps: Coach features several influencers in new campaign
Sales Lead: Luxury fashion brand just launched a new campaign that stars Lil Nas X, Camila Mendes, and Kōki.
- Dubbed "In my Tabby," the campaign builds on Coach's previous mission, "Courage to be real," which also featured Lil Nas X.
- Coach's new effort includes pop-ups, activations, and metaverse installation.
- The company will likely:
- Seek similar influencer partnerships
- Continue experimenting with experiential and metaverse initiatives
- Return to higher digital spend
- Target demographic:
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Coach has spent approximately $7.2m on digital ads, only around half of the approximately $14m spent within the same 2022 timeframe.
- YTD data: The company has earned ~887.7m digital impressions YTD, 49% via Facebook ads, 28% via Instagram ads, and 23% via YouTube ads.
- Last year: In 2022, Coach spent roughly $54m on this channel, up slightly (2%) from the roughly $53.1m spent in 2021.
- Additional channel insights
- The company utilizes OOH, digital, Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube.com) ads.
Additional agency insights:
- Opportunity: Coach may need agency partners for things like PR, social media management, experiential, influencer, multicultural, and/or digital analytics services; get in touch soon to find out.
- Coach and all of the following agency partners are headquartered in NY, so an advantage may go to readers in the NE.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .