Baron & Baron, Inc. | Agency Profile, Contacts, AOR, Client Relationships

• CEO Joanne Crevoiserat cited this success largely to "a sharpened focus on the consumer and commitment to brand building."
• Recent initiatives focus on three relevant key drivers:
  • Creating long-lasting customer relationships
  • Building fashion integration, particularly in handbags and small leather products, while also growing footwear and lifestyle goods
  • Offering higher-quality channel experiences​​​​
• Tapestry's additional brands include .
  • By 2025, the company expects revenue for Coach to reach $5.7b, for Kate Spade to reach $1.9b, and for Stuart Weitzman to reach $450m.
• The company is likely to:
  • ​Continue increasing digital spend
  • ​​​​Seek new brand-specific agency partners as it continues shifting strategy
• Target demographic: Gen-Z and millennial women
  • Tapestry's revamped focus on quality, style, and value will especially appeal to this audience

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • Please refer to this chart for top brands' recent digital spend data.
• Additional channel insights  
  • Coach and Kate Spade both also utilize OOH.
  • They also work with influencers.

Additional agency insights:

• Opportunity: Consider getting in touch to offer brand-specific media and/or PR for Kate Spade. You may also be able to secure brand-specific work for Stuart Weitzman.
  • ​​​​​An advantage will go to those with retail experience.
  • Kate Spade is no longer working with its former media agency partner, PGR Media.
• Current agency roster - Coach:
  • : Media AOR​​​​​
  • : Creative agency partner
  • : Creative agency partner
• Current agency roster - Kate Spade:
  • ​​​​​​​In-House: Creative
• Current agency roster - Stuart Weitzman:
  • ​​​​​​​No current agency partners yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Kantar.