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Baron & Baron, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(212) 397-8000
Primary Address
435 Hudson Street
Fifth Floor
New York, NY 10014

Baron & Baron, Inc. Contacts

Contacts (5/15)
Name Title State
Lisa A. Chief Executive Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 397-8000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 435 Hudson Street
Fifth Floor
New York, NY

Hyewon I. Packaging Design Art Director NY
Jeremy K. Senior Art Director NY
Jieun L. Art Director NY
Maurice D. Senior Art Director NY

Client Relationships

Brand Service From To Media Spend
***** Creative ********

See Winmo sales intelligence in action


Gen-Z, Millennial Opps: Coach features new brand ambassador in campaign, increases digital spend

Sales Lead: As part of a shift toward expressive luxury, has teamed up with rapper Lil Nas X in a new campaign.

  • The new campaign, "Courage to Be Real," is the rapper's first campaign as Coach's new global ambassador.
  • The company will likely:
    • Establish additional influencer partnerships
    • Continue increasing digital spend
    • Seek agency partners to handle PR, digital analytics, or social media management
  • Target demographic
    • Gen-Z and millennials
      • Coach is particularly trying to reach this audience by focusing on values they care about such as authenticity and self-expression.

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Coach has spent approximately $40.2m on digital ads YTD, up 14% from the approximately $35.3m spent by this point last year.
    • YTD data: So far this year, the company has earned around 5.1b digital impressions via Instagram (55%), Facebook (40%), desktop video (4%), and desktop display (1%) ads.
    • Last year: In 2021, Coach spent roughly $53m on this channel, almost triple the roughly $17.1m spent in 2020.
  • Additional channel insights  
    • The company also utilizes OOH.

Additional agency insights:

Insight Sources: Digital spend insights estimated by Kantar.

Read our recent update on Coach's parent company, Tapestry, here.