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Baron & Baron, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 397-8000
Primary Address
435 Hudson Street
Fifth Floor
New York,
NY
10014
USA
Baron & Baron, Inc. Contacts
Contacts (5/15)
Name | Title | State | ||||||||||||
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Lisa A. | Chief Executive Officer | NY | ||||||||||||
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Hyewon I. | Packaging Design Art Director | NY | ||||||||||||
Jeremy K. | Senior Art Director | NY | ||||||||||||
Jieun L. | Art Director | NY | ||||||||||||
Maurice D. | Senior Art Director | NY |
WinmoEdge
Gen-Z, Millennial Opps: Coach features new brand ambassador in campaign, increases digital spend
Sales Lead: As part of a shift toward expressive luxury, has teamed up with rapper Lil Nas X in a new campaign.
- The new campaign, "Courage to Be Real," is the rapper's first campaign as Coach's new global ambassador.
- The company will likely:
- Establish additional influencer partnerships
- Continue increasing digital spend
- Seek agency partners to handle PR, digital analytics, or social media management
- Target demographic:
- Gen-Z and millennials
- Coach is particularly trying to reach this audience by focusing on values they care about such as authenticity and self-expression.
- Gen-Z and millennials
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Coach has spent approximately $40.2m on digital ads YTD, up 14% from the approximately $35.3m spent by this point last year.
- YTD data: So far this year, the company has earned around 5.1b digital impressions via Instagram (55%), Facebook (40%), desktop video (4%), and desktop display (1%) ads.
- Last year: In 2021, Coach spent roughly $53m on this channel, almost triple the roughly $17.1m spent in 2020.
- Additional channel insights
- The company also utilizes OOH.
Additional agency insights:
- Opportunity: Coach doesn't seem to currently outsource PR, digital analytics, or social media management, so get in touch soon to see if that might change.
- Current agency roster:
Insight Sources: Digital spend insights estimated by Kantar.
Read our recent update on Coach's parent company, Tapestry, here.