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Badger Agency | Agency Profile, Contacts, AOR, Client Relationships


Service: design firm

Main Telephone
(212) 533-3222
Primary Address
49 West 23rd Street
Third Floor
New York, NY 10010
USA

Badger Agency Contacts

Contacts (5/14)
Name Title State
Madonna B. Founder & Chief Creative Officer NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (212) 533-3222
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 49 West 23rd Street
Third Floor
New York, NY
10010
USA
Natalie T. President NY
Brooke A. Art Director NY
Ivan W. Senior Art Director NY
Madeline L. Head, Account Management NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* *** Creative *
**** Creative *
*******, ***. Creative *
***** *********** Creative *
***** Creative *

See Winmo sales intelligence in action

WinmoEdge

Female Millennial Opps: Serta Simmons Bedding hires CMO (Score 56)


Sales lead: Contact the new CMO now to be top-of-mind. 

  • Serta Simmons Bedding (SSB) named Guy Longworth CMO, effective April 2023. 
  • Longworth joins from Farmer's Business Network, where he served as CMO. 
  • He is now responsible for all marketing duties such as media, creative, consumer insights, and activations. 

SSB's target demographic: Millennial women

The company will likely:

  • Experiment with new ad channels
  • Shift ad dollars around 
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SSB has not allocated any budget toward this channel so far this year. 
  • 2021-2022 spend: Full-year spend increased from $2.4m in 2021 to $5m in 2022. 
  • Ad programming: It placed ads during programming such as Diners, Drive-Ins and Dives, Friends, SportsCenter, The Big Bang Theory, and The Office. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SSB spent approximately $1.3m on digital display ads YTD, close to the $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 181m impressions via Instagram (55%), Facebook (42%), desktop display (2%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend dropped 55% from $10.6m in 2021 to $4.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, samsclub.com, and thekitchn.com. 

Additional channel insights  

  • Vivvix: SSB also invests in print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires commonly lead to agency appointments, so reach out now to see if you can pick up some of SSB's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.