Badger & Winters | Agency Profile, Contacts, AOR, Client Relationships
Service: design firm
- Main Telephone
- (212) 533-3222
Badger & Winters Contacts
|Madonna B.||Founder & Chief Creative Officer||NY|
Sample of Related Brands
|Zooey C.||Senior Director, Art||NY|
|Grace C.||Executive Director, Creative||NY|
|Charles C.||Advertising Management Supervisor||NY|
Gen-Z, Millennial TV Opps: Serta Simmons hires SVP, GM & marketing head for Beautyrest (Score 68)
wrote about Serta's iComfort mattress line.
Per Beautyrest also decreased spend in this channel; out of the $93.3k it spent after June 2018, it only spent $12.7k (14%) after June 2019. Beautyrest placed 54% of these as video ads through YouTube onto youtube.com. It placed 46% of these ads programmatically through Google Display & Video 360 onto sites such as collinsdictionary.com, accuweather.com, macmillanditionary.com, healthline.com and si.com.
According to Beautyrest has not aired a national TV ad since spending around $4.4m in 2018.
Sellers-- Serta and Beautyrest both decreased digital display ad spend significantly over the last two years. Serta increased national TV ad spend compared to the year before, so it must be seeing a better ROI from the former. Serta also utilizes local OOH and print advertising and Beautyrest uses print too, per Kantar. Beautyrest will likely return to both channels in some capacity once the new marketing head implements his strategy.
Agency & martech readers-- Badger & Winters recently released a creative campaign for Beautyrest. Our researchers are working to confirm whether this a project-based deal or permanent. Hennessy could make some changes to Beautyrest's roster, so reach out to get his attention.