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Badger & Winters | Agency Profile, Contacts, AOR, Client Relationships

Service: design firm

Main Telephone
(212) 533-3222
Primary Address
49 West 23rd Street
Third Floor
New York, NY 10010

Badger & Winters Contacts

Contacts (5/10)
Name Title State
Madonna B. Founder & Chief Creative Officer NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (212) 533-3222
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 49 West 23rd Street
Third Floor
New York, NY

Jim W. President NY
Zooey C. Senior Director, Art NY
Grace C. Executive Director, Creative NY
Charles C. Advertising Management Supervisor NY

Client Relationships

Brand Service From To Media Spend
**** Creative 2021 present ********
********* ****** ******* *******, ***. Creative 2021 present *
******* creative unknown present *
****'* ******** *****, ***. Creative unknown present ********
******* *** Creative 2021 present *

See Winmo sales intelligence in action


Gen-Z, Millennial TV Opps: Serta Simmons hires SVP, GM & marketing head for Beautyrest (Score 68)

wrote about Serta's iComfort mattress line. 

Per Beautyrest also decreased spend in this channel; out of the $93.3k it spent after June 2018, it only spent $12.7k (14%) after June 2019. Beautyrest placed 54% of these as video ads through YouTube onto It placed 46% of these ads programmatically through Google Display & Video 360 onto sites such as,,, and 

According to Beautyrest has not aired a national TV ad since spending around $4.4m in 2018.

Sellers-- Serta and Beautyrest both decreased digital display ad spend significantly over the last two years. Serta increased national TV ad spend compared to the year before, so it must be seeing a better ROI from the former. Serta also utilizes local OOH and print advertising and Beautyrest uses print too, per Kantar. Beautyrest will likely return to both channels in some capacity once the new marketing head implements his strategy. 

Agency & martech readers-- Badger & Winters recently released a creative campaign for Beautyrest. Our researchers are working to confirm whether this a project-based deal or permanent. Hennessy could make some changes to Beautyrest's roster, so reach out to get his attention.