Back to All Agencies

Assembly | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Primary Address

One World Trade Center

67th Floor

New York, NY 10007

USA

Assembly Contacts

Contacts (5/37)

Name

Title

State

Valerie D.

Chief Executive Officer - North America

Sample of Related Brands
***********

Email:	***@***.*
Main Phone:	(212) 500-6900
Direct Phone:	* * ext: ****
Assistant Name:	*
Assistant Phone:	* *
Address:	One World Trade Center 67th Floor New York, NY 10007 USA

Rick A.

Global Chief Executive Office

Kevin T.

Executive Vice President & Managing Partner, Client Experience

Shayna P.

Director, Media

Alessandra G.

Associate Director

Brand	Service	Media Spend
*** * ******* **	Media Buying, Media Planning, Political	*
**** *****	Programmatic, Media Buying, Media Planning, Social	*
******** **** ****	Media Buying, Media Planning	*
****** *********	Social	*
****** **** ********	Media Buying, Media Planning	*

Sales Lead:

We figured an agency shift would follow last year's appointment of global marketing head Theresa McLaughlin.
The company will likely:
- Return to heavier digital ad spend to reach a younger audience
  - TRP may need assistance bolstering digital ROI
- Continue increasing TV spend
- Shift strategy
- Seek additional new agency partners
Target demographic:
- Businesses and Gen-X consumers in need of investment management services
  - TRP started targeting younger, more digital consumers with a campaign that launched in September 2021, though.
  - The campaign was made with ad agency
    .

Recent leadership shifts:

This shift closely follows the hire of James Luparello, who joined TRP as the VP and senior manager of its digital analytics optimization last summer.
Luparello was previously the senior digital marketing consultant and VP at M&T Bank.

Additional spending insights:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, TRP spent approximately $5.6m on national TV commercials, a huge increase from the mere $14k spent in 2021.
- 2022 ad programming: Its 2022 commercials targeted Gen-X watching shows such as College Football, AMERICA'S MORNING HEADQUARTERS, Diners, Drive-Ins and Dives, Storm Center, and Expedition Unknown.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The company allocated roughly $4.7m toward digital ads last year, less than half of the roughly $10.1m allocated in 2021.
- 2022 data: TRP earned around 600.5m digital impressions last year via Facebook (35%), Instagram (29%), desktop display (17%), desktop video (16%), Twitter (2%), and mobile display (1%) ads.
  - Top site destinations for last year's desktop display ads included morningstar.com (32%), yahoo.com, ebay.com, bloomberg.com, and foxbusiness.com.
  - TRP placed most of its 2022 desktop video ads site direct onto destinations such as YouTube (61%), finance.yahoo.com, cnn.com, yahoo.com, and espn.com.
Additional channel insights
- The company utilizes radio, print, local broadcast, and Google Ads.

Additional agency insights: