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Arena Media | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated media agency

Main Telephone
(646) 587-5000
Primary Address
200 Hudson Street
New York, NY 10013
USA

Arena Media Contacts

Contacts (1)
Name Title State
Jeffrey K. Advertising Director - Men's Journal Lifestyle Group NY
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10013
USA

Client Relationships


Brand Service From To Media Spend
**** ******* Media Planning, Media Buying *******
******* *** Media Planning, Media Buying *
********* ***** ******* Media Planning, Media Buying *
**** ********** Media Planning ******
****** *** Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Shiner Beer launches first creative work from new AOR (Score 66)


by a 90-second spot that will air on TV, streaming and digital. The campaign also includes 15 and 30-second cuts of the spot and OOH placements all over the county. Additionally, Shiner is planning some experiential events during the Texas State Fair in September. Sellers should contact Shiner for more details and to offer ad space. 

According to Pathmatics, Shiner earned 24.9m impressions YTD through Facebook ads (70%), Instagram ads (23%) and Twitter ads (8%). It placed 100% of these ads site direct onto sites such as facebook.com, instagram.com and twitter.com. It spent around $180.1k on digital display ads YTD, just 22% of the $807k spent in this cha nnel during the same time period of 2020. Full-year spend jumped from $437.8k in 2019 to $1.2m in 2020. 

Per iSpot, Shiner has not invested in national TV ads since spending around $2k in Q2 of 2020 during "Seinfeld." 

Sellers-- Shiner seems to be targeting millennials and Gen-Zers (21+). It mainly invests in digital display ads that it places directly onto social media sites Facebook, Instagram and Facebook. Spend is down significantly so far this year, but the brand just launched a big marketing push, so I expect to see spend numbers rise. Sellers should reach out soon to offer last-minute campaign ad space. 

Agency & martech readers-- Shiner currently works with creative AOR Arena Media. It just picked up Bakery earlier this year, so creative should be stable for a while. You might consider reaching out to inquire about any potential media or digital opportunities