Back to All Agencies

Arena Media | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated media agency

Main Telephone
(646) 587-5000
Primary Address
200 Hudson Street
New York, NY 10013
USA

Arena Media Contacts

Contacts (3)
Name Title State
Jianna E. Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10013
USA
Ethan S. Director, Paid Social NY
Samantha M. Media Planning Supervisor NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******* Media Planning, Media Buying *
******* *** Media Planning, Media Buying *
********* ***** ******* Media Planning, Media Buying *
**** ********** Media Planning *
****** *** Media Planning, Media Buying *

See Winmo sales intelligence in action

WinmoEdge

Male Millennial Opps: 1800 Tequila kicks off first push from new AOR (Score 34)


Sales lead: Get in touch with this brand's DMs now to offer last-minute campaign ad space. 

  • 1800 Tequila just launched a new campaign called "Taste is Everything." 
  • It includes two 30-second hero spots featuring NBA player Carmelo Anthony and musician Ozuna. 
  • The ads are being supported through TV, digital, OOH, social, and in-store. 
  • This is the first campaign from the brand's new creative AOR, 72andSunny. 

Target demographic: Millennials with a male skew

The company will likely:

  • Continue ramping up ad spend
  • Keep featuring celebrity influencers in its ads
  • Seek additional agency assistance (creative appointment in 2022)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: 1800 Tequila spent around $1.5m on national TV ads YTD, a 50% increase from $1m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped 63% from $3.8m in 2021 to $6.2m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, SportsCenter, MLB Baseball, and Young Sheldon. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: 1800 Tequila spent approximately $617.7k on digital display ads YTD, a 23% decrease from $803.2k spent in this channel during the same time period of 2022. 
  • YTD data: 100m impressions via Instagram (35%), Twitter (34%), Facebook (20%), desktop display (6%), and YouTube (5%). 
  • 2021-2022 spend: Full-year spend increased by 25% from $2.4m in 2021 to $3m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as instagram.com, twitter.com, facebook.com, youtube.com, and nhl.com. It placed 5% of these ads indirectly through Google AdX+AdSense and Complex Media onto sites such as complex.com, solecollector.com, pigeonsandplanes.com, firstwefeast.com, and greenlabel.com. 

Additional channel insights  

  • Vivvix: 1800 Tequila also invests in OOH, radio, and local broadcast.
    • It holds media planning discussions in Q4, and it buys in Q3. 

Agency analysis:

  • Opportunity: 1800 Tequila picked up 72andSunny last year, so contact the brand's DMs to see if you can pick up some of its business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.