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Area 23 | Agency Profile, Contacts, AOR, Client Relationships


Service: full service, health care specialty

Main Telephone
(917) 265-2623
Primary Address
622 Third Avenue
Third Floor
New York, NY 10017
USA

Area 23 Contacts

Contacts (5/98)
Name Title State
Tim H. Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (917) 265-2623
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 622 Third Avenue
Third Floor
New York, NY
10017
USA
Renee M. Group President NY
Jessica T. Associate Creative Director NY
Courtney F. Associate Director, Project Management NY
Jason P. Associate Creative Director NY

See Winmo sales intelligence in action

WinmoEdge

Genentech hires first-ever CMO (Score 63)


Sales lead: This company created two new marketing positions to improve engagement and digital marketing. 

  • Genentech created a new position by naming Erica Taylor its first-ever CMO. 
    • Taylor joined the company in 2021 as head of oncology strategy & chief of staff.
  • It hired Ozgun Demir as the first digital marketing head. 
    • Demir most recently served as executive director and head of digital strategy at Novartis Oncology. 

Genetech's target demographic: Cancer patients 

The company will likely:

  • Increase ad spend
  • Revise its marketing strategy
  • Review its current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Genentech spent around $34.5k on national TV ads in 2022. 
  • 2021 & 2020 spend: Full-year spend equaled $31.3k in 2021.
    • It did not allocate any budget toward this channel in 2020. 
  • 2022 ad programming: It placed ads during programming such as Women's College Basketball, College Basketball, Basketball Postgame Report, 24 horas, and Cantinflas Show. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Genentech spent nearly $4.6m on digital display ads in 2022. 
  • 2022 data: 504.1m impressions via desktop video (27%), Instagram (20%), Facebook (20%), Twitter (20%), desktop display (7%), and mobile display (6%). 
  • 2020 & 2021 spend: Full-year spend fell by 55% from $6.9m in 2020 to $3.1m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as twtich.tv, instagram.com, facebook.com, twitter.com, and health.com. It placed 1% of these ads through multiple indirect channels onto sites such as twitch.tv, healthgrades.com, yahoo.com, weather.com, and fandom.com. 

Additional channel insights  

  • Genentech also utilizes OOH and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.