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Anomaly | Agency Profile, Contacts, AOR, Client Relationships

Service: integrated

Main Telephone
(917) 595-2200
Primary Address
536 Broadway
11th Floor
New York, NY 10012

Anomaly Contacts

Contacts (5/66)
Name Title State
Carl J. Founding Partner & Executive Chairman NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (917) 595-2200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 536 Broadway
11th Floor
New York, NY

Eric D. Chief Marketing Officer NY
Justin B. Founding Partner NY
Karina W. Partner, Global Chief Executive Officer NY
Jason D. Founding Partner NY

Client Relationships

Brand Service From To Media Spend
**** **** Creative 2018 present ********
**** *********, ***. Creative 2018 present ********
******* creative, digital 2014 present *****
******* **** AOR - creative, digital 2014 present *
*******.*** Creative 2018 present ********

See Winmo sales intelligence in action


Male Parents Sporting Opps: Dick's Sporting Goods increases ad spend during period of sales growth (Score 62)

Per Adbeat, Dick's spent about $35.2m on digital display ads over the last 365 days, a 50% increase from $23.5m spent during the 365 days prior. It placed 89% of these as video ads through YouTube onto It placed 10% of these ads programmatically through Google DV360 onto sites such as,,, and Finally, it placed 1% of these ads site direct onto sites such as,,, and 

According to iSpot, Dick's spent around $38m on national TV ads YTD, up 36% from $28m spent during the same time period of 2019. Full-year spend equaled $46.3m in 2019 and $49.7m in 2018. This year, it placed ads during programming such as "NBA Basketball," "NHL Hockey," "Good Morning America," "PGA Tour Golf" and "Today."

Sellers-- Dick's targets a broad male audience, particularly sports enthusiasts; however, the target audience depends on the product Dicks is advertising. For example, it focused on Gen-Z and millennial parents with its recent back-to-school campaign. It also has golf specific campaigns that target Gen-X and millennial men. Dick's places social media ads onto Facebook and Instagram. It also invests in local marketing methods such as OOH, print and radio ads, per Kantar. Sellers should reach out offering relevant ad space. 

Agency & martech readers-- Fuse share social duties; and Haworth provides media. Dick's has reviewed any of these accounts since it hired CMO Ed Plummer in May 2019, which leads me to believe these agencies are stable.