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Anomaly | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated
- Main Telephone
- (917) 595-2200
Primary Address
536 Broadway
11th Floor
New York,
NY
10012
USA
Anomaly Contacts
Contacts (5/50)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Natasha J. | Chief Innovation Officer & Managing Partner | NY | ||||||||||||
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| Mike B. | Founding Partner & Chief Creative Officer | NY | ||||||||||||
| Jason D. | Founding Partner | NY | ||||||||||||
| Justin B. | Founding Partner | NY | ||||||||||||
| Carl J. | Founding Partner & Executive Chairman | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Opps: Weight Watchers to expand into telehealth with acquisition (Score 77)
- This $106m acquisition will integrate WW's weight-loss plans and recipes with telehealth consultations, along with doctor-approved prescription medication.
- The acquisition is expected to close in Q2 2023.
- The company will likely:
- Shift strategy
- Keep bolstering spend to promote the telehealth services
- Seek new agency partners under a new CMO (more below)
- Target demographic:
- Gen-Z and millennial women
- As well, WW will also likely start trying to reach as many medical businesses/providers as possible.
Recent leadership shifts:
- It hasn't been long since WW named Amanda Tolleson as its CMO last year; since then, the company has hired marketers such as product marketing director Brian Petrocelli (August 2022) and enterprise engagement marketing director Mikaela Malumphy (January 2023).
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, WW has spent approximately $23.4m on national TV commercials, down 4% from the approximately $24.4m spent within the same 2022 timeframe.
- Last year: The company spent around $51.2m on this channel last year after having spent 16% less, around $43m, in 2021.
- 2023 ad programming: WW's 2023 commercials have targeted Gen-X watching shows such as College Football, The First 48, Law & Order: Special Victims Unit, Friends, and SportsCenter With Scott Van Pelt.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The company has allocated roughly $8.3m toward digital ads YTD, 38% more than the roughly $6m allocated by this point last year.
- YTD data: Since the beginning of 2023, WW has earned ~1b digital impressions via Facebook (60%), Instagram (15%), YouTube (12%), desktop display (8%), and mobile display (5%) ads.
- Last year: The company's estimated full-year 2022 spend decreased 26% to $11.7m that of $15.8m in 2021.
- Additional channel insights
- The company utilizes digital, radio, OOH, local broadcast, print, and Google Ads.
- WW also invests in short-form DRTV.
- It has very widely dispersed network TV coverage and will likely launch a new campaign within the next 90 days or so.
- WW's top TV networks are DLFE, FYI, WGN, LMN, and VICE.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch soon to see if any agency reviews end up following last year's CMO appointment.
- We have not yet heard of any roster shifts since Tolleson's hire.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .