|Carl J.||Founding Partner & Executive Chairman||NY|
Sample of Related Brands
|Eric D.||Chief Marketing Officer||NY|
|Justin B.||Founding Partner||NY|
|Karina W.||Partner, Global Chief Executive Officer||NY|
|Jason D.||Founding Partner||NY|
Male Parents Sporting Opps: Dick's Sporting Goods increases ad spend during period of sales growth (Score 62)
Per Adbeat, Dick's spent about $35.2m on digital display ads over the last 365 days, a 50% increase from $23.5m spent during the 365 days prior. It placed 89% of these as video ads through YouTube onto youtube.com. It placed 10% of these ads programmatically through Google DV360 onto sites such as reddit.com, yahoo.com, espn.com, dailymail.co.uk and barnesandnoble.com. Finally, it placed 1% of these ads site direct onto sites such as twitch.tv, espn.com, amazon.com, slickdeals.net and accuweather.com.
According to iSpot, Dick's spent around $38m on national TV ads YTD, up 36% from $28m spent during the same time period of 2019. Full-year spend equaled $46.3m in 2019 and $49.7m in 2018. This year, it placed ads during programming such as "NBA Basketball," "NHL Hockey," "Good Morning America," "PGA Tour Golf" and "Today."
Sellers-- Dick's targets a broad male audience, particularly sports enthusiasts; however, the target audience depends on the product Dicks is advertising. For example, it focused on Gen-Z and millennial parents with its recent back-to-school campaign. It also has golf specific campaigns that target Gen-X and millennial men. Dick's places social media ads onto Facebook and Instagram. It also invests in local marketing methods such as OOH, print and radio ads, per Kantar. Sellers should reach out offering relevant ad space.
Agency & martech readers-- Fuse share social duties; and Haworth provides media. Dick's has reviewed any of these accounts since it hired CMO Ed Plummer in May 2019, which leads me to believe these agencies are stable.