AnalogFolk | Agency Profile, Contacts, AOR, Client Relationships

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Blink Fitness introduces new tagline & brand identity (Score 52)

Sales lead: The rebrand effort signals potential opportunities for both sellers & agency readers. 

• Blink Fitness (BF) has rebranded with a new visual identity & tagline. 
  • The new tagline is "Feel good fitness - in a Blink."
  • BF worked with creative shop Mrs&Mr on the project. 
• The rebrand follows Carissa Ganelli adding marketing to her duties last year.
  • Ganelli joined the company in 2021 as product & technology SVP.
  • She is now responsible for all marketing, particularly performance marketing, digital strategy, PR, communications, SEO, SEM, paid media, and advertising.

BF's target demographic: Gen-Z & millennials

The company will likely:

• Continue ramping up digital ad spend
• Launch fresh creative or an ad campaign to promote the rebrand
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: BF spent around $2m on digital display ads YTD, a 43% increase from $1.4m spent in this channel during the same time period of 2022. 
• YTD data: 280.2m impressions via Instagram (74%) and Facebook (26%). 
• 2021-2022 spend: Full-year spend increased significantly from $2.1m in 2021 to $4.7m in 2022. 
• Ad location: It placed 100% of these ads directly onto instagram.com and facebook.com. 

Agency analysis:

• Opportunity: Contact the new marketing DM to see if she needs any assistance. 
• Current roster: 
  • AnalogFolk: experiential AOR

Insight Sources: Digital spend insights estimated by Pathmatics.