AMP3 Public Relations | Agency Profile, Contacts, AOR, Client Relationships

• Before her most recent stint as a freelance chief marketing consultant, Pillette served as the CMO at Casper Sleep.
  • She is credited with the successful relaunch of Casper, which earned her acclaim as a 2021 Brand Innovators "Top 100 Women in Brand Marketing" and 2021 CMO Award for "Creativity & Storytelling."
• Now, Pillette will lead Fossil's global marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness.
• The company is likely to:
  • ​​​​​​​Continue increasing ad spend
  • Seek new agency partners
• Target demographic: 
  • ​​​​​​​Gen-Z and millennials

Additional news:

• Grace Garcia also joined Fossil as its performance marketing head in January 2022.

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, Fossil has spent roughly $3.4m on digital ads, up 13% from the roughly $3m spent by this point last year.
  • YTD data: The company has earned around 410.5m digital impressions YTD via Instagram (69%), Facebook (16%), desktop video (12%), desktop display (3%), and mobile display (1%) ads.
  • Last year: In 2021, Fossil spent approximately $6.7m on this channel, up 37% from the approximately $4.9m spent by this point last year.
• As you can tell by the video above, Fossil has also worked in the past with company partners such as Kate Spade and with influencer partners such as actress Busy Philipps.

Additional agency insights:

• Opportunity: Contact soon to get on Pillette's radar.​​​​​​​
  • An advantage will go to those able to offer creative services considering Fossil doesn't currently seem to have a creative AOR.
• Current agency roster:​​​​​​​
  • In-House: Media
  • ​​​​​​​: Social AOR
  • : PR AOR
  • : Digital agency partner

Insight Sources: Digital spend insights estimated by Pathmatics.