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There are numerous other digital videos running as part of the campaign, there is a dedicated drones that mimicked their logo. However, I would keep an eye out for a few more initiatives to launch as part of the campaign. They're weren't the most punctual with this effort, so it's likely it'll be more of an all year celebration rather than a one-and-done situation.
Not to mention, Intel needs to keep people interested. They're not the only tech company, they don't have a CMO or a CEO right now and Intel delayed (again) its 10 nm products to December 2019. With a lack of new products coming out in a timely fashion and no proper leadership, they're going to have to stay top-of-mind with new marketing initiatives.
Remember, too, that although Intel's spend has been dropping, SEC filings stated they want marketing to reach 30% of revenue by 2020 and they "are now expecting to meet this goal by 2019." For context, marketing in 2017 was 11.9% of revenue and marketing in 2016 was 14.1% of revenue.
So, albeit in a wordy manner, I'm telling you to reach out for revenue and secure some of these bigger budgets. Their demographic is males, but they've been shifting more to digital mediums as of late suggesting they're going for a younger skew (millennials and Gen-Z). Their top spending periods are usually Q4-Q2, but you should also keep an eye on new products, like the Core i9-9900K, which is rumored to release in September.
Since we last reported, national TV has increased to $57.8 million and digital display has increased to $7.2 million (per Pathmatics, respectively). Top ad destinations and top targeting shows have remained the same. View the rest of Intel's recent spend, and spending plans, below.
Agency & martech readers -- as mentioned, Intel is without a CMO since Steve Fund departed for unspecified reasons. Now, they're also without a CEO since Brian Krzanich abruptly departed in June (and for once it's not a sexual assault story, though he did still sleep with someone). When both of the positions are inevitably filled - and they will be filled because Intel is searching for both of their replacements - agency changes are likely. Thus, keep reaching out to see what work you can secure. You can read more about the decision maker shake-ups below.
Below was originally published on 5/30:
Intel Corp. no longer has a CMO. Steve Fund, who was in the position since 2014, has departed for unspecified reasons. The company is looking for his replacement, but in the meantime, Michelle Johnston Holthaus, general manager of the company's sales and marketing organization, will run the department.
Note the company has also recently promoted VP of global marketing and communications, regional marketing organization, Becky Browon, to VP of global marketing and communications, global digital marketing. And, they have hired Susan Blocher as VP of data center marketing. She joins from HP, where she served as global VP of marketing, data center infrastructure.
These executive shifts, especially the CMO, signal that an agency review will occur, so start reaching out to see what work may be available. Fund brought media and creative in-house, but a new decision maker may want to return to the outside agency model. At the very least, there should still be work to secure for smaller accounts or on a project-by-project basis. Given the focus of the new hires, I would say digital will have the biggest advantage with that.
Sellers - Intel's spend has been going down as of late. SEC filings note 2017's spend was $7.5 billion (11.9% of revenue) and 2016's spend was $8.4 billion (14.1% of revenue). Even for Q1, spend went down - $1.9 billion in 2018 vs. $2.1 billion in 2017. But, those same filings say Intel wants marketing to be 30% of revenue by 2020 and they "are now expecting to meet this goal by 2019."
So, there should be a large amount of revenue to secure here in the future and you need to be reaching out if this company is up your alley. Their demographic is males, but they've been shifting more to digital mediums as of late suggesting they're going for a younger skew (millennials and Gen-Z). Their top spending periods are usually Q4-Q2. 
iSpot reports a year-to-date (YTD) national TV spend of $56.9 million on male oriented shows (see show targeting right). 2017's spend was $85.3 million and 2016's was $86.6 million.
Pathmatics reports a YTD digital spend of $2.5 million, which was primarily placed direct (96%) onto sites such as dell.com, nytimes.com, twitch.tv, kotaku.com and youtube.com. Spend in 2017 totaled $30.5 million and spend for 2016 was $25.1 million.
Intel also uses social, experiential, earned media, out-of-home and print. Jim Parsons and the NBA ares still sponsors.