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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, public affairs, full service

Main Telephone
(646)-428-0648
Primary Address
One World Trade Center
Floor 69
New York, NY 10007
USA

Allison+Partners Contacts

Contacts (5/19)
Name Title State
Lisa R. Partner & President, Consumer Brands NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646)-428-0648
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One World Trade Center
Floor 69
New York, NY
10007
USA

Jeremy R. Partner & President, Marketing Innovation - North America NY
Anne C. Global Partner & President - North America NY
Tracey C. Partner & Executive Director, Operations - U.S. NY
Andy H. Co-Founder & Global Vice Chairman NY

Client Relationships


Brand Service From To Media Spend
**** *** Public Relations *
********* Public Relations *
******* *********** *******, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Samsung launches app for people with autism (Score 45)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Samsung has spent approximately $2.1m on national TV commercials; by this point last year, it had not yet utilized this channel.
    • Last year: The company spent around $13.9m on this channel in 2022 after having spent a mere fraction of this, around $567.2k, in 2021.
    • 2023 ad programming: Samsung's 2023 commercials have targeted Gen-X watching shows such as The Bachelor, The Voice, The Masked Singer, NBA Basketball, and American Idol.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $40.5m toward digital ads YTD, less than half of the roughly $92.5m allocated by this point last year.
    • YTD data: Since the beginning of 2023, Samsung has earned about 4.9b digital impressions via Facebook (45%), Instagram (19%), YouTube (16%), desktop display (12%), desktop video (5%), mobile display (2%), and Twitter (1%) ads.
    • Last year: The company's estimated full-year 2022 spend decreased by 5% to $286.7m from that of $300.9m in 2021.
  • Additional channel insights  
    • The company utilizes OOH, print, digital, local broadcast, radio, Google Ads, and Facebook ads.
    • Samsung sponsors podcasts such as The Glenn Beck Program, Today, Explained, Something You Should Know, Stuff You Should Know, and Conan O'Briend Needs a Friend.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .