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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations, public affairs, full service
- Main Telephone
- (646)-428-0648
Primary Address
One World Trade Center
Floor 69
New York,
NY
10007
USA
Allison+Partners Contacts
Contacts (5/19)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Andy H. | Co-Founder & Global Vice Chairman | NY | ||||||||||||
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| Tom S. | President, US Corporate Practice | NY | ||||||||||||
| Barbara L. | Partner | NY | ||||||||||||
| Jill F. | Partner & Managing Director, Corporate Communications - U.S. | NY | ||||||||||||
| Lisa R. | Partner & President, Consumer Brands | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Puma launches Pokemon apparel amid spend increases
Sales Lead: recently debuted a Pokémon-themed collection of apparel thanks to partnerships with Niantic and Foot Locker.
- Puma worked with PR shop on a campaign.
- The company will likely:
- Keep increasing spend
- Pursue athlete brand sponsorships
- Seek new agency partners
- Target demographic:
- Puma's sports marketing appeals specifically to male consumers.
- Gen Alpha, Gen-Z, and millennials: digital/social channels
- Gen-X: national TV, print, OOH, and local broadcast
- Puma's sports marketing appeals specifically to male consumers.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Puma has allocated roughly $228.8k toward national TV commercials YTD, 19% more than the roughly $192.9m allocated in 2021.
- Last year: The company allocated around $192.9k toward this channel last year after having allocated 76% more, around $340.3k, in 2020.
- 2022 ad programming: Puma's 2022 commercials have targeted male sports enthusiasts watching shows such as The Basketball Tournament, WNBA Basketball, The Future Is Now: REVOLT Summit x AT&T, Track and Field, and UFC 277: Peña vs. Nunes - Prelims.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2022, the company has allocated roughly $22.8m toward digital ads, 43% more than the roughly $16m allocated in all of 2021.
- YTD data: Puma has earned ~2.6b digital impressions YTD via Instagram (50%), desktop video (22%), Facebook (19%), desktop display (6%), mobile video (1%), and mobile display (1%) ads.
- Last year: In 2021, the company's estimated full-year spend increased 28% to $16m from that of $12.5m in 2020.
- Additional channel insights
- The company utilizes print (magazines), radio, OOH, and local broadcast.
- It also invests in sports marketing.
- To bolster these initiatives, Puma named Arden Czyzewski as its senior sports marketing head in May 2022.
Additional agency insights:
- Opportunity: We are still working hard to confirm whether or not Allison+Partners is a new PR AOR. If so, additional reviews are possible, so we will keep you updated.
- Creative hires are especially likely considering that Puma doesn't seem to currently have a creative AOR.
- All of the following agency partners are headquartered in NY, so an advantage may go to those in the NE.
- Current agency roster:
- Allison+Partners: PR agency partner (project-based)
- : PR AOR
- : Digital AOR
- : Media AOR
Insight Sources: Broadcast insights estimated by Kantar.