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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships

Service: public relations, public affairs, full service

Main Telephone
Primary Address
One World Trade Center
Floor 69
New York, NY 10007

Allison+Partners Contacts

Contacts (5/19)
Name Title State
Andy H. Co-Founder & Global Vice Chairman NY
Sample of Related Brands
Email: *****@*******.***
Main Phone: (646)-428-0648
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One World Trade Center
Floor 69
New York, NY

Tom S. President, US Corporate Practice NY
Barbara L. Partner NY
Jill F. Partner & Managing Director, Corporate Communications - U.S. NY
Lisa R. Partner & President, Consumer Brands NY

Client Relationships

Brand Service From To Media Spend
**** *** Public Relations *
********* Public Relations ********
******* *********** *******, ***. Public Relations ********

See Winmo sales intelligence in action


Male Opps: Puma launches Pokemon apparel amid spend increases

Sales Lead:  recently debuted a Pokémon-themed collection of apparel thanks to partnerships with Niantic and Foot Locker.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Puma has allocated roughly $228.8k toward national TV commercials YTD, 19% more than the roughly $192.9m allocated in 2021.
    • Last year: The company allocated around $192.9k toward this channel last year after having allocated 76% more, around $340.3k, in 2020.
    • 2022 ad programming: Puma's 2022 commercials have targeted male sports enthusiasts watching shows such as The Basketball Tournament, WNBA Basketball, The Future Is Now: REVOLT Summit x AT&T, Track and Field, and UFC 277: Peña vs. Nunes - Prelims.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2022, the company has allocated roughly $22.8m toward digital ads, 43% more than the roughly $16m allocated in all of 2021.
    • YTD data: Puma has earned ~2.6b digital impressions YTD via Instagram (50%), desktop video (22%), Facebook (19%), desktop display (6%), mobile video (1%), and mobile display (1%) ads.
    • Last year: In 2021, the company's estimated full-year spend increased 28% to $16m from that of $12.5m in 2020.
  • Additional channel insights  
    • The company utilizes print (magazines), radio, OOH, and local broadcast.
    • It also invests in sports marketing.
      • To bolster these initiatives, Puma named Arden Czyzewski as its senior sports marketing head in May 2022.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.