Alison Brod Public Relations | Agency Profile, Contacts, AOR, Client Relationships
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Alison Brod Public Relations Contacts
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|Aliza B.||Chief Operations Officer||NY|
|Alison B.||Founder & President||NY|
|Brooke M.||Senior Vice President||NY|
|Rayna G.||Vice President||NY|
Campaign Imminent: Evine begins increasing ad spend amid DM shakeups, upcoming product launches
EVINE Live, per recently-appointed president Anne Martin-Vachon in a recent Q3 earnings call, is working with content distribution affiliate partners to promote cross-channel promotion efforts and brand awareness, as well as "tapping into a variety of their customer marketing touch points." The company will see a Q4 digital marketing effort increase compared to last year, specifically targeting new customer acquisition, and it has converted to a new e-mail service in order to more efficiently reach existing customers.
In September, Evine also announced that former CMO Nicole Ostoya has taken up the position of managing director so that she can focus more on brand development for its recently-launched product development division. The new area of business, which debuted in October, will continue adding exclusive and propriety products and brands to the company's current portfolio mix in order to modernize structure, build vertical brands and leverage Evine's DTC knowledge to execute efficient strategies.
“Our new venture is a move towards the future and I cannot think of a stronger founding brand than Jane Fonda,” said CEO Bob Rosenblatt. “She is strong, value-driven and powerful with her vision and determination to make this world a better place. We will work to embolden her so that she can harness her positive energy into creating products that will resonate with our customers and hold a long-lasting value."
iSpot reports that Evine's first-ever national TV spot (see above) debuted in late October, and the company has since spent $99,793 airing it largely on sports programs (see targeting right).
According to Pathmatics, a YTD digital display spend of $56,100 has generated 14 million impressions, with most ads placed site direct (59%) and through Google Ads (40%) and top destinations including youtube.com, pof.com, wsj.com, neogaf.com, wral.com and match.com. Evine has already surpassed its total 2017 spend of $41,800, and it had not previously allocated budget towards this particular media channel since $500 was spent in 2015.
Considering these spend increases, along with the company's upcoming product launch and plans for more, sellers should definitely reach out to secure ad revenue.
Alison Brod has handled PR work since 2016, still under average agency tenure (3-4 years).