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|Andrew S.||Owner & President||NY|
Sample of Related Brands
|John M.||Chief Financial Officer & Chief Operating Officer||NY|
|Amy P.||Account Director||NY|
|Lynn K.||Art Director & Creative Director||NY|
|Jessica H.||Senior Art Director||NY|
|** ********* *****||media buying & planning||unknown||present||*|
|****** ***||media buying & planning||unknown||present||*|
|***** *****||media buying & planning||unknown||present||*|
|***** ** *******||media buying & planning||unknown||present||*|
|***** ***||media buying & planning||unknown||present||*|
Luxury Media Opps: Douglas Elliman debuts 'multi-million dollar' campaign to raise brand awareness
Douglas Elliman, the nation's fourth largest real estate company based in NYC, is debuting a new, year-long marketing program titled "It's Time for Elliman." The campaign will feature TV spots, print and digital ads, out-of-home ads and event sponsorship.
The new campaign comes about a year after global CMO Nicole Oge left the company, leaving marketing SVP Dana DeVito as the company's top marketer. Oge had been criticized for her aggressive spending that some of the company's brokers said did not directly benefit the company. However, Howard Lorder said he was willing to invest money to build, and that seems to still be the case.
The Real Deal. Specifically, the campaign will include billboards along the Long Island Expressway (NYC) and Sunset Boulevard (LA) as well as wrap buses operated by the Hampton Jitney.
Advertisements will also be present at private and executive airports in Aspen and LA and TV spots will air in every market the company serves - NYC, Long Island, The Hamptons, Westchester, Florida, California, Connecticut, Colorado and New Jersey. Basically, said DeVito: "We've been scouring the country and making sure that if you're not aware of DE, you will soon become aware." She added that the campaign is estimated to reach 750 million people, and COO Scott Durkin said it was a "multi-million dollar" effort.
Therefore, luxury sellers in these markets should reach out for possible last minute dollars for the current campaign. Additionally, look even further out for more ad dollars, as it seems the real estate company is looking to continue raising spend moving forward.
Douglas Elliman Real Estate
575 Madison Ave.
New York City, NY 10022
Senior Vice President, Marketing