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AFG& | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 832-3800
Primary Address
71 Fifth Avenue
New York, NY 10003
USA

AFG& Contacts

Contacts (5/21)
Name Title State
Yucel E. Co-Chief Creative Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 832-3800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 Fifth Avenue

New York, NY
10003
USA
Agostino C. Chief Financial Officer & Chief Operating Officer NY
Gib M. Co-Chief Creative Officer NY
Frank G. Chairman & Chief Executive Officer NY
Clara M. Strategy Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
********** Creative 2012 present *
****** creative, digital unknown present *
**** Creative 2012 present *
***** Creative unknown 2012 *
** ****** Creative 2012 present ******

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Told Ya!, Campaign Imminent: GSK Consumer Health taps digital, social AOR after naming interim CMO (Score 64)


Update: Not long after promoting interim CMO Matt Cinelli (more below), Panadol's "Rethink Care" platform; its expanded remit will now also include digital and social for brands beyond Panadol via strategy, IA, CX, UX, communications, digital and social. WhiteGREY will also transform Panadol's ecosystem to drive brand awareness, engagement and sales while ensure digital drives a conversion about holistic pain management. Its work began immediately on the development of social strategy, social content and social activity along with work on Panadol's website, digital content ideas/production, MarTech review/evolution and additional digital efforts.

Recent hires include global media and Americas marketing procurement senior director and had Khalil Sayed (July) and marketing director Pam Remash (June).

Sellers - Read more details about recent ad spend for both GSK Consumer Healthcare and its parent company, GSK, in the article below.

Agency & martech readers - Appointments like this one often follow one another closely, so reach out soon for potential work; those able to offer brand-specific work will have an advantage. GSK works with a slew of agencies including November 2019).

The article below was originally published on June 30:

Pharmaceutical company forever their girl.

GSK Consumer Health (the brand, not GSK as a whole) promoted Americas strategy and portfolio management head Matt Cinelli to interim US CMO in May 2020; keep an eye out for strategic shifts when the brand finds a permanent marketing leader. 

**Note: The following information refers to GSK as a company, not to its Consumer Health brand.**

To pursue a coronavirus vaccine, GSK teamed up with Sanofi; the vaccine is expected to enter clinical trials in H2 2020 and to be available by H2 2021. GSK began human trials for this vaccine in mid-June 2020.

According to iSpot's approximations, YTD national TV spend of $101.1k targeted Gen-X and boomer women (see targeting right), a huge decline from the $7m spent within the same timeframe last year. GSK's total 2019 spend was focused in Q2-Q3 and decreased by -19% to $28m from $34.6m in 2018.

Since June 2019, Adbeat estimates that GSK has allocated $76k toward digital display ads, another significant decline from the $282.6k spent from June 2018-2019. Most of the past year's ads were programmatic placements via Other ($26.5k), Google Display Network ($25.3k) and Google Display & Video ($19.2k) networks onto destinations such as webmd.com ($151.5k), medicinenet.com, thoughtcatalog.com, rxlist.com and healthline.com.

GSK tends to have a wide target demographic skewing toward Gen-X and boomer women, and Kantar data reports it also utilizes OOH, print (magazines), radio and local broadcast.

Agency & martech readers - WS handles advertising, digital, content and PR, and November 2019.