Pharmaceutical company forever their girl.
GSK Consumer Health (the brand, not GSK as a whole) promoted Americas strategy and portfolio management head Matt Cinelli to interim US CMO in May 2020; keep an eye out for strategic shifts when the brand finds a permanent marketing leader.
**Note: The following information refers to GSK as a company, not to its Consumer Health brand.**
To pursue a coronavirus vaccine, GSK teamed up with Sanofi; the vaccine is expected to enter clinical trials in H2 2020 and to be available by H2 2021. GSK began human trials for this vaccine in mid-June 2020.
According to iSpot's approximations, YTD national TV spend of $101.1k targeted Gen-X and boomer women (see targeting right), a huge decline from the $7m spent within the same timeframe last year. GSK's total 2019 spend was focused in Q2-Q3 and decreased by -19% to $28m from $34.6m in 2018.
Since June 2019, Adbeat estimates that GSK has allocated $76k toward digital display ads, another significant decline from the $282.6k spent from June 2018-2019. Most of the past year's ads were programmatic placements via Other ($26.5k), Google Display Network ($25.3k) and Google Display & Video ($19.2k) networks onto destinations such as webmd.com ($151.5k), medicinenet.com, thoughtcatalog.com, rxlist.com and healthline.com.
GSK tends to have a wide target demographic skewing toward Gen-X and boomer women, and Kantar data reports it also utilizes OOH, print (magazines), radio and local broadcast.
Agency & martech readers - WS handles advertising, digital, content and PR, and November 2019.