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Abernathy MacGregor Group | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone
(212) 371-5999
Primary Address
277 Park Avenue
39th Floor
New York, NY 10172
USA

Abernathy MacGregor Group Contacts

Contacts (5/11)
Name Title State
James A. Executive Chairman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 371-5999
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 277 Park Avenue
39th Floor
New York, NY
10172
USA

Carina D. President NY
James M. Vice Chairman NY
Dan S. Senior Vice President NY
Blair H. Senior Vice President NY

See Winmo sales intelligence in action

WinmoEdge

Score 57 - Close Watch: Performance textile co Polartec gets acquired, expands marketing team


Performance textile co Milliken in a deal that will close later this month. The terms of the transaction were not disclosed, and we have not yet determined how the acquisition will affect the companies' leadership teams. We'll keep you posted as we learn more.

In the meantime, reach out to keep top-of-mind. Milliken said it acquired the company to improve its textiles offerings and grow Polartec "in new and exciting spaces," so we believe the acquisition will see Polartec increase spend and review agency relationships. This is especially true since both Polartec and Milliken expanded their marketing teams.

Milliken hired Sherry Dreger as creative strategy VP, effective May. She most recently served as branding & strategic development VP at ARC-COM Fabrics, but also brings experience as marketing VP at Bentley Mills LA.

Meanwhile, Polartec hired David Karstad as marketing VP and creative director (brand CMO function), effective October. Prior to the appointment, he spent the last 18 years as founder and creative director of Frank Creative. He also brings experience as a creative director and copywriter at McElroy Communications, as well as a copywriter at Adidas.

Sellers -- since spend for Polartec is slated to increase under this marketing leadership and Milliken's leadership, reach out. Polartec typically uses sustainable initiative. It spends highly throughout the year.

Agency & martech readers -- reach out to remain top-of-mind for any reviews we may see under the new leadership and parent company. You may find competition from Milliken's agencies - Abernathy MacGregor handles PR. Focus pitches on helping Polartec differentiate itself from competitors like Onnit, Tasc and Hylete.

Adbeat reports digital display for Polartec over the last 12 months totaled $700, a decrease from the $1,100 spent during the 12 months prior. Ads are placed programmatically via other (78%) and Google (22%) onto sites misadventuresmag.com, sourcingjournalonline.com, ishn.com and bikebiz.com. Expect spend through this channel to go up under the new parent company and marketing execs.