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9Rooftops | Agency Profile, Contacts, AOR, Client Relationships


Service: full service agency

Main Telephone
(212) 763-0022
Primary Address
665 Broadway
Suite 300
New York, NY 10012
USA

9Rooftops Contacts

Contacts (3)
Name Title State
Kate B. Managing Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 763-0022
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 665 Broadway
Suite 300
New York, NY
10012
USA
Lanie H. Senior Social Media Manager NY
Frida F. Social Media Manager NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* *******, ***. Experiential *
*** Creative, Media Planning, Digital, Media Buying *
******** Experiential *
********* ****** ******* Digital *
****** ************ ******, ***. Creative, Experiential *

See Winmo sales intelligence in action

WinmoEdge

O'Reilly Auto Parts taps media AOR (Score 23)


Sales lead: This appointment will affect the company's media strategy & may lead to additional agency hires. 

  • 9Rooftops as media AOR in March 2023.
  • The agency is tasked with creating a media plan targeting a general and Hispanic audience.

O'Reilly's target demographic: Male millennials & Gen-Xers with a Hispanic skew

The company will likely:

  • Seek additional agency assistance
  • Invest in new ad channels
  • Increase ad spend 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: O'Reilly spent about $3.9k on national TV ads YTD, a huge decrease from $741.1k spent in this channel during the same time period of 2022.  
  • 2021-2022 spend: Full-year spend jumped from $940.8k in 2021 to $2.5m in 2022. 
  • Ad programming: It placed ads during programming such as Jimmy Houston Outdoors and NTPA Championship Pulling. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: O'Reilly spent around $517k on digital display ads YTD, a 19% decrease from $636.4k spent in this channel during the same time period of 2022. 
  • YTD data: 54.8m impressions via YouTube (47%), Facebook (29%), and Instagram (25%). 
  • 2021-2022 spend: Full-year spend fell by 24% from $3.4m in 2021 to $2.6m in 2022. 
  • Ad location: It placed 100% of these ads directly onto youtube.com, facebook.com, and instagram.com. 

Additional channel insights  

  • Vivvix: O'Reilly also invests in print, radio, and local broadcast.
  • Top podcasts sponsored: Adam Carolla Show, The John Batchelor Show, The Dana Show with Dana Loesch, The Kyle & Jackie Show, and Around the NFL. 

Agency analysis:

  • Opportunity: Agency hires commonly follow one another, so reach out now to be top-of-mind. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.