9.8 Group | Agency Profile, Contacts, AOR, Client Relationships
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Sample of Related Brands
Campaign Imminent: Lufthansa retains global media AOR amid digital display decreases (Score 38)
Global airline Campaign, it will also handle media for Austrian Airlines.
This appointment will likely cause a domino effect and see Lufthansa review other accounts. This possibility is furthered since the company hired marketing associate Lukas Haas in July and B2C marketing manager Nina Kobia in January. Haas previously worked as a marketing event assistant at Craft Sportswear. Kobia was a global marketing manager at Move24 Group.
Agencies and martechs should take advantage of this vulnerability and go after creative, digital and PR work. Winmo states introduced a new loyalty scheme.
Spend saw decreases in H1 2019, but we expect those numbers to return to 2018 peaks because of the new personnel, the new loyalty scheme and the agency appointment. The majority of these increases will likely go to digital channels, but know that digital display has gone down in recent months. Outdoor and print are also busy channels.
These potential spend increases mean sellers should make connections with the leadership team now. Lufthansa typically spends the most during Q2 and Q4. It holds planning conversations in Q1 and buying conversations in Q4. It targets travelers, both leisure and business ones.
Adbeat reports digital display over the last 12 months has totaled $141.8k and been placed primarily via Google (82%), other (10%) and TribalFusion (7%) onto sites like priceline.com, mid-day.com, loksatta.com, tripadvisor.com and dnaindia.com. Ads over the last 24 months have totaled $366.7k and been placed primarily via Google (49%), Yahoo Gemini Native (23%) and TribalFusion (10%) onto sites like yahoo.com, priceline.com, answers.com, tripadvisor.com and dnaindia.com.
Kantar informs us that brand media spend in H1 2019 reached $2m, a decrease from the $3.1m spent during H1 2018. Full 2018 spend amounted to $8m and spend in 2017 totaled $7.2m. These dollars were consistently spread across digital, outdoor, print and radio with print as the top channel.