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5W Public Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 999-5585
Primary Address
Three Park Avenue
New York, NY 10016
USA

5W Public Relations Contacts

Contacts (5/27)
Name Title State
Ronn T. Founder & Chairman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 999-5585
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three Park Avenue

New York, NY
10016
USA
Dara B. Chief Executive Officer NY
John F. Chief Financial Officer NY
Erica K. Chief People Officer NY
Leeor B. Social Media Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Public Relations *
***-**** *************, ***. Public Relations *
****** ******* Public Relations *
******** ******* Public Relations *
***** ******** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Parents Opps: The Strong National Museum of Play appoints PR AOR (Score 17)


Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind.

  • 5W PR AOR in January 2023. 
  • The agency will handle PR strategy and execution.
    • This includes media relations management, strategic communications, influencer relations, and thought leadership.
  • It will also help The Strong launch new exhibits. 

The Strong's target demographic: Gen-X & millennial parents

The museum will likely:

  • Continue increasing digital spend
  • Ramp up promotional activity 
  • Review the current agency roster/outsource more duties

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: The Strong spent around $494.3k on digital display ads in 2022. 
  • 2022 data: 27.3m impressions via desktop video. 
  • 2020-2021 spend: Full-year spend jumped from $6.1k in 2020 to $22.1k in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as youtube.com, twitch.tv, cbssports.com, and 1011now.com. 

Agency analysis:

  • Opportunity: Get in touch with The Strong's DMs to see if it plans to review its other accounts or hire more assistance.
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.