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360PR+ | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (212) 729-5833
Primary Address
180 Varick Street
New York,
NY
10014
USA
360PR+ Contacts
Contacts (5/8)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Victoria R. | Partner & Chief Client Officer | NY | ||||||||||||
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Sample of Related Brands
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| Carina T. | Account Director | NY | ||||||||||||
| Liz A. | Vice President, Public Relations & Communications | NY | ||||||||||||
| Bethany M. | Vice President | NY | ||||||||||||
| Vince P. | Executive Vice President & Managing Director - Philadelphia Office | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: BIC taps new PR AOR (Score 16)
Sales Lead: as the PR AOR for its body art product portfolio, effective immediately.
- The agency will now handle PR planning, proactive news bureau, tentpole activations, new product launches, measurement, ongoing strategic counsel, and account management.
- It will handle brands such as BodyMark, , and Tattly.
- March 2023, will most likely retain PR duties for other brands.
- The company will likely:
- Ramp up spend
- Seek additional new agency partners
- Target demographic:
- Gen-Z and millennials
Recent leadership shifts:
- BIC also named Kris Nearing as its global brand development lead in April 2023.
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, BIC has spent roughly $1.7m on digital ads, flat from the roughly $1.7m spent within the same 2022 timeframe.
- YTD data: The company has earned around 227.1m digital impressions YTD via Facebook (61%), Instagram (35%), and YouTube (4%) ads.
- Last year: BIC spent approximately $5.9m on this channel in 2022, a 18% increase from the approximately $5m spent in 2021.
- Additional channel insights
- The company utilizes print, digital, OOH, Google Ads, Facebook, and online video (via Youtube.com) ads.
Additional agency insights:
- Opportunity: PR hires often precede additional agency reviews, so if you haven't yet done so, get in touch soon to offer creative, media, digital analytics, social media management, influencer, multicultural, and/or experiential services.
- Current agency roster:
- 360PRplus: PR AOR (body art products - April 2023)
- M Booth & Associates: PR AOR (March 2023)
- : Media AOR
- : Creative and digital AOR
Insight Sources: Digital spend insights estimated by .