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360PR+ | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(212) 729-5833
Primary Address
180 Varick Street
New York, NY 10014
USA

360PR+ Contacts

Contacts (5/8)
Name Title State
Victoria R. Partner & Chief Client Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 729-5833
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 180 Varick Street

New York, NY
10014
USA
Carina T. Account Director NY
Liz A. Vice President, Public Relations & Communications NY
Bethany M. Vice President NY
Vince P. Executive Vice President & Managing Director - Philadelphia Office NY

Client Relationships

Current Past

Brand Service From To Media Spend
******** Public Relations *
** **** ***** Public Relations *
**** ****** ****** Digital, Public Relations, Social *
****** Public Relations *
***** ***** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Opps: Do Good Foods picks up PR shop (Score 13)


Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. 

  • 360PRplus as its PR agency in December 2022. 
  • The agency has been tasked with elevating brand awareness for the company's products. 
  • DGF's two brands are Do Good Chicken and Do Good Eggs.

DGF's target demographic: Gen-X & millennials with a female skew 

The company will likely:

  • Increase promotional activity
  • Ramp up ad spend
  • Build out its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: DGF started utilizing national TV ads in 2022, spending about $3.4k. 
  • 2022 ad programming: It placed ads during programming such as CFL Football, Harvest With Greg Laurie, MLB Tonight, Exitos, and Family Guy.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: DGF spent nearly $1.8m on digital display ads in 2022. 
  • 2022 data: 165.4m impressions via desktop video (35%), desktop display (34%), and mobile display (31%). 
  • 2021 spend: It started investing in this channel in 2021, spending $17k.
  • Ad location: It placed 78% of these ads directly onto sites such as youtube.com, realsimple.com, allrecipes.com, foodandwine.com, and trendymatter.com. It placed 22% of these ads through multiple indirect channels onto sites such as health.com, southernliving.com, cookinglight.com, sheknows.com, and myrecipes.com. 

Agency analysis:

  • Opportunity: Get in touch with DGF's DMs to see if it needs any more help.
  • Current roster:
    • 360PRplus: PR

Insight Sources: Broadcast insights estimated by Pathmatics.