Wpromote | Agency Profile, Contacts, AOR, Client Relationships
Service: search marketing, search engine marketing
- Main Telephone
- (631) 719-7400
|Pamela N.||Senior Director, Analytics & Reporting Consultant||NY|
Sample of Related Brands
|Matthew S.||Director, Consumer Strategy||NY|
|Derek L.||Senior Director, Paid Search||NY|
|Brianna D.||Manager, Paid Search||NY|
|Christopher P.||Senior Programmatic Campaign Manager||NY|
Campaign Imminent: United Bank hires digital AOR
Wpromote as their new digital AOR. Previously, they worked with the bank on a single-campaign basis. Wpromote will be responsible for paid media, SEO, social media, creative, web development, traditional campaign strategy, account management and reporting.
Sellers - reach out to secure upcoming new campaign revenue. Center your pitch on dollars targeting age 30-something millennials (younger customers with money ready to buy their first home or a new car) and business decision makers (small business lending).
Already, United's display budgets are way up over last year. Pathmatics reports a year-to-date display spend of $131,300, up from 2016's spend of $18,700. Almost their entire budget has been placed programmatically through Google AdSense on sites such as youtube.com, bankrate.com and answers.com. Expect digital spending to continue increasing for the new campaign.
In additional to digital, look for local cause marketing opportunities. United runs community sponsorships and fundraisers for national charities like Toys for Tots.