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Wpromote | Agency Profile, Contacts, AOR, Client Relationships
Service: search marketing, search engine marketing
- Main Telephone
- (631) 719-7400
Primary Address
41 Pinelawn Road
Suite 120
Melville,
NY
11747
USA
Wpromote Contacts
Contacts (5/8)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matthew S. | Director, Consumer Strategy | NY | ||||||||||||
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Sample of Related Brands
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| Derek L. | Senior Director, Paid Search | NY | ||||||||||||
| Christopher P. | Associate Director, Programmatic | NY | ||||||||||||
| Brianna D. | Manager, Paid Search | NY | ||||||||||||
| Gina F. | Manager, Email & Lifecycle Marketing | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Self Esteem Brands taps third AOR in a year (Score 23)
- The agency now handles all paid media, data strategy, and data management for SEB's brands.
- Wpromote will focus on bolstering SEB's overall plan to disrupt the global fitness industry.
- To do this, the agency will leverage a full digital media channel suite, from search and social to CTV and programmatic.
- We predicted additional agency reviews would follow SEB's .
- The company will likely:
- Launch a new campaign soon
- Continue increasing digital spend
- Conduct additional agency reviews
- Target demographic:
- Fitness-oriented millennials
Recent leadership shifts:
- SEB also recently hired paid media manager Ashley Taylor (August 2022) and digital paid media marketing manager Bridget Enselein (December 2022).
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the AF brand has allocated roughly $1.7k toward national TV commercials, a massive decrease from the roughly $757.7k allocated within the same 2022 timeframe.
- Last year: The company allocated around $757.7k toward this channel in 2022 after having spent much less, around $167.1k, in 2021.
- 2023 ad programming: AF's 2023 commercials have targeted Gen-X watching shows such as Storm Center, Bloomberg Daybreak: Asia, Gilligan's Island, Bloomberg Surveillance, and Bloomberg Markets.
- Digital and social insights (digital ad spend, placement, and impressions)
- Additional channel insights
- The company utilizes digital, OOH, local broadcast, print, radio, Google Ads, Facebook, Instagram, and online video (primarily via Youtube IOS) ads.
- SEB sponsors podcasts such as Stuff You Missed in History Class, Stories from NPR, The Dan Patrick Show, The Dan Bongino Show, and Freakonomics Radio.
- The company invests in short-form DRTV.
- SEB has very highly dispersed network TV coverage and will not likely launch a new campaign soon.
Additional agency insights:
- Opportunity: Get in touch soon to offer media, social media management, experiential, influencer, and/or multicultural services.
- Considering that SEB has hired three AORs within the past 12 months, it's likely that the company will continue doing so.
- An advantage may go to those who can offer brand-specific support for AF.
- Current agency roster:
Insight Sources: Broadcast insights estimated by .