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Wilen Media Corporation | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (631) 439-5000
Primary Address
45 Melville Park Road
Melville,
NY
11747
USA
Wilen Media Corporation Contacts
Contacts (5/19)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Leslee M. | Treasurer | NY | ||||||||||||
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Sample of Related Brands
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| Richard W. | Owner | NY | ||||||||||||
| Darrin W. | Executive Chairman | NY | ||||||||||||
| Paul C. | President | NY | ||||||||||||
| Katie O. | Executive, Sales & Marketing | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Charter Communications promotes president, CEO (Score 27)
Sales lead: The CEO promotion may lead to additional leadership changes that affect the company's
marketing strategy & agency roster.
- Charter Communications announced that Tom Rutledge, chairman & CEO, is retiring.
- Rutledge will continue serving as executive chairman and on the board of directors until November 2023.
- The company selected Chris Winfrey to replace Rutledge.
- Effective December 1st, 2022, Winfrey will take over as president & CEO.
- Winfrey has been Charter's COO since 2021.
Charter's target demographic: Gen-X women with a Hispanic skew & businesses
The company is likely to:
- Make additional leadership changes that will affect:
- The company's marketing strategy
- The company's agency roster
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- Spend data: Please click here to view our national TV spend chart for Charter's top brands.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Charter spent around $32.5m on digital display ads YTD, a 38% decrease from $52.4m spent in this channel during the same time period of 2021.
- YTD data: 3.8b impressions via Facebook (53%), desktop video (23%), Instagram (15%), desktop display (6%), and mobile display (3%).
- Last year: Full-year spend fell by 17% from $82.6m in 2020 to $68.5m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, baynews9.com, and twitch.tv. It placed 2% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as ebay.com, yahoo.com, finance.yahoo.com, espn.com, and trulia.com.
Additional channel insights
- Charter also invests in OOH, print, radio, and local broadcast.
Agency analysis:
- Opportunity: CEO changes commonly lead to additional DM shifts that may affect the agency roster.
- Current roster:
- Saatchi & Saatchi: creative AOR
- Cooper-Smith Advertising: media planning AOR
- Crow Creative: creative
- Wilen Media Corporation: creative
- Cactus: creative
- RAPP Worldwide: digital
Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.