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Agency Within | Agency Profile, Contacts, AOR, Client Relationships




Service: integrated

Main Telephone
Primary Address
4334 32nd Place
Lond Island City, NY 11101
USA

Agency Within Contacts

Contacts (5/9)
Name Title State
Joe Y. Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4334 32nd Place

Lond Island City, NY
11101
USA

Chris N. Vice President, Integrated Media NY
Asher C. Director, Performance Marketing NY
Zane C. Executive Creative Director NY
Anthony J. Director, Partnerships NY

Client Relationships


Brand Service From To Media Spend
******* **, ***. Digital, Social 2020 present ******
***** ***** Creative, Digital, Social 2019 present *

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WinmoEdge

Told Ya!, Milennial Parents Opps: Shake Shack expands digital relationship with social AOR, starts marketing Grubhub partnership (Score 83)


CMO Jay Livingston. Medium-sized story short, the shift will bolster SS's digital marketing efforts; keep an eye out for higher digital spend, as well as future brand partnerships.

Jeffrey Rausch joined the company in November as digital technology VP; he comes from Newell Brands, where he served as senior digital program management and marketing technology director. In this role, Rausch focused on providing the best possible digital consumer experience. Considering his background, we expect an increased focus on digital channels as a result of this hire.

The restaurant chain's latest Q3 earnings call reported that it has officially started marketing its Grubhub partnership nationally across "a variety of campaigns and channels," along with targeted communications. SS will continue supporting the partnership with more marketing in the coming months.

SS is also temporarily shuttering an undisclosed number of locations in 2020 in order to upgrade them; keep an eye out for new, modern (hello, millennial parents) restaurant launches next year.

According to Adbeat, the company's digital display ads picked back up in and since November; from December 2018-2019, spend in this channel reached an estimated $2,600. Since no prior spend is recorded, it should continue throughout the coming year; spend stayed pretty flat from February-May 2019. Ads were placed programmatically via Google (100%) on sites such as littlethings.com ($634), westword.com, activebeat.com and ukathletics.com.

Remember that SS is looking to expand into new markets: Sarasota, Columbus, Boulder, Denver and Virginia Beach. Sellers able to get the company in front of its desired millennial parent target demographic will have the upper hand here.

Agency & martech readers - considering that this shift leaves SS's digital, social and creative at Agency Within, media work will likely be available soon. Fuzz Productions has also aided digital efforts in the past, on a project basis.