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WITHIN | Agency Profile, Contacts, AOR, Client Relationships


Service: integrated

Main Telephone
(315)-533-2388
Primary Address
4301 22nd Street
Suite 503
Long Island City, NY 11101
USA

WITHIN Contacts

Contacts (5/8)
Name Title State
Joe Y. Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (315)-533-2388
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4301 22nd Street
Suite 503
Long Island City, NY
11101
USA
Matthew S. Senior Director, Integrated Media NY
Blake P. Director, Partnerships NY
Jay W. Director, Performance Branding NY
Taylor T. Head, Revenue Strategy & Operations NY

Client Relationships

Current Past

Brand Service From To Media Spend
**** ******, ***. Research *
******* **, ***. Digital, Social *
**** **** ******* Digital *
****** *****, ***. Digital *
**** Digital *

See Winmo sales intelligence in action

WinmoEdge

Movado appoints lead digital agency (Score 55)


Sales lead: Agency appointments tend to follow one another, so reach out now to be top-of-mind.

  • Within as its lead digital media agency in March 2023. 
  • The agency is responsible for all brand & performance digital marketing duties. 
  • We predicted agency shifts when we told you about Movado's new CMO last year. 

Movado's target demographic:  Affluent Gen-Xers & millennials with a male skew

The company will likely:

  • Ramp up digital ad spend
  • Experiment with digital ad placement 
  • Seek creative/media agency partners 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Movado spent about $11.8k on national TV ads YTD, just 8% of the $152.6k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 77% from $2.1m in 2021 to $3.7m in 2022. 
  • Ad programming: It placed ads during programming such as Antiques Roadshow, Vienna Blood, Making Black America: Through the Grapevine, A Very British Romance with Lucy Worsley, and Amanpour and Company. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Movado spent around $68.8k on digital display ads YTD, a significant decrease from $571k spent in this channel during the same time period of 2022. 
  • YTD data: 8.8m impressions via Facebook (83%), Instagram (12%), and YouTube (5%). 
  • 2021-2022 spend: Full-year spend equaled $3.6m in 2021 and $3.3m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, yotube.com, and wwd.com. 

Additional channel insights  

  • Vivvix: Movado also invests in radio and local broadcast. 

Agency analysis:

  • Opportunity: Get in touch to see if Movado is looking for any more assistance. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Vivvix.